Hong Kong-based DDC Enterprise acquires 21 Bitcoin in line with a strategy to amass 5,000 bitcoins
DDC Enterprise Ventures into Bitcoin Market
In a significant move, DDC Enterprise, a Hong Kong-based company listed on the New York Stock Exchange, purchased 21 Bitcoin for $2.28 million on May 23. The purchase marks the company's first step towards a larger cryptocurrency acquisition strategy.
The acquisition was made by exchanging 254,333 shares. The company plans to buy another 79 Bitcoin in the coming days, bringing its totalBitcoin holdings to 100 BTC. This is the initial phase of a three-year plan to acquire 5,000 Bitcoin, with a target of 500 BTC before the end of 2025.
Should DDC reach its goal, it would rank just outside the top 10 public companies by Bitcoin holdings. At present, Japanese investment firm Metaplanet holds 7,800 BTC, ranking higher.
The stock price of DDC Enterprise fell 14.5% during the May 23 trading session but recovered 2.43% after hours, closing at $3.79. Year-to-date, the company's stock is down over 27%.
The Bitcoin announcement came during this period of stock price decline. The company operates in the heat-and-eat meal industry and is headquartered in Hong Kong, trading on US markets.
Asian companies are increasingly showing interest in Bitcoin. Chinese electric vehicle retailer Jiuzi Holdings announced a plan on May 22 to purchase 1,000 BTC over the next year. High-net-worth investors in the region are shifting towards gold, cryptocurrencies, and Chinese assets, according to a recent report.
Hong Kong's Legislative Council passed the Stablecoin Bill last week, creating a regulatory framework for stablecoin issuers in the region. Institutions may be able to apply for stablecoin issuance licenses by the end of this year, supporting growing cryptocurrency adoption in Hong Kong.
Despite China's total ban on crypto transactions, several Chinese firms have made Bitcoin purchases in recent months. The trend indicates a growing corporate interest in Bitcoin across Asia, with DDC's purchase being another example of this regional adoption pattern.
According to recent industry data, DDC Enterprise is not currently ranked among the top public companies by Bitcoin holdings. The top 10 companies by Bitcoin holdings, as of the last comprehensive lists available for April–May 2025, are listed below:
| Rank | Company Name | Approx. BTC Held | Value (USD, recent) ||------|----------------------------------|-----------------------|--------------------------|| 1 | Strategy Inc. (MicroStrategy) | ~423,650 | ~$42.4B || 2 | Galaxy Digital Holdings | ~16,651 | ~$1.7B || 3 | Marathon Digital | ~15,741 | ~$1.6B || 4 | Coinbase Global, Inc. | ~9,482 | ~$950M (reported value varies; often higher, but custody holdings are not always owned outright) || 5 | Tesla, Inc. | ~9,720 | ~$970M || 6 | Hut 8 Corp | ~9,082 | ~$920M || 7 | Riot Platforms | ~8,893 | ~$890M || 8 | CleanSpark Inc | ~5,000+ | ~$500M+ || 9 | Block, Inc. | ~8,027 | ~$800M (Note: Block’s exact holdings may vary; some sources show lower, but it is consistently in the top 10 lists) || 10 | Next Technology Holding (varies by source) | ~3,000–6,000 (varies; see note below) | ~$300–$600M |
DDC Enterprise's decision to venture into the cryptocurrency market by purchasing 21 Bitcoin signifies a strategic shift in the company's finance and business direction, using shares for the exchange. With plans to acquire additional Bitcoin, DDC aims to accumulate 5,000 Bitcoin over three years, positioning itself to rank among the top public companies by Bitcoin holdings. Asian companies, such as DDC Enterprise and Chinese electric vehicle retailer Jiuzi Holdings, are demonstrating growing interest in Bitcoin and cryptocurrency investments.
