Huawei's Cloud Revolution: Transforming Automotive Audio Development
Huawei's Shanghai Acoustics R&D Centre is harnessing cloud computing to revolutionise automotive audio development. The centre, led by Chief Automotive Sound & Acoustics Advisor Lars Goller, is using vast computational power to challenge European brands' historical dominance in this field.
The centre boasts three testing environments, generating immense volumes of measurement data. Its most complex task is independent sound-zone technology, requiring real-time calculations and digital signal processing adjustments. Huawei's substantial investment in R&D, totalling CNY 179.7 billion (approximately £20 billion / €23.4 billion) in 2024, supports this cutting-edge work, with over 113,000 R&D employees.
The development process involves audio measurements, listening sessions, and real-time adjustments based on various factors. The centre processes massive acoustic datasets and enables real-time audio processing, tasks that would overwhelm local processing capabilities. Huawei supplies solutions to over twenty automakers, including driver assistance, cockpit, and control systems, as well as acoustics. While specific automotive brands using Huawei's cloud computing solutions for audio aren't mentioned, Huawei's significant presence in Germany's cloud computing infrastructure hints at potential partnerships in the automotive industry.
Huawei's Shanghai Acoustics R&D Centre is transforming automotive audio engineering through cloud computing. With substantial R&D investment and a leading role in the industry, Huawei is challenging European brands' dominance and expanding its influence in the automotive sector.
