Hyundai Germany's Leader Declares Commitment to Meet Market's Expectations
Hyundai is making a significant push into the electrified vehicle market, with its latest offerings attracting customers from the premium competition and boosting its market share in Germany.
The Ioniq 5, not just the N version, has been a real sales hit for Hyundai Germany. Its top technology and fast charging capabilities have caught the attention of customers looking for a premium electric vehicle.
Ulrich Mechau, CEO of Hyundai Germany, is optimistic about the future of the electrified N family. He points to the Concept Three, which is currently being showcased at the IAA in Munich, as an example of the exciting electric models to come.
The Concept Three is a sporty and dynamically designed electric model that is sure to turn heads. Hyundai Germany plans to expand its electrification brand by introducing new electric models like the upcoming Ioniq 3, which will fill the gap in the small electric car segment and complement their existing lineup.
Mechau aims for a market share of 4-5% in Germany by the end of the decade, and he believes that the brand's image will be positively impacted by very sporty E-models like the Ioniq 5 N and the upcoming Ioniq 6 N.
In addition to electric vehicles, Hyundai is also investing in hydrogen technology. Mechau believes that hydrogen technology needs cooperation between industry and the state to gain acceptance in Germany. Hyundai is working on hydrogen technology for trucks, buses, and stationary applications, including cooperation with train manufacturers.
The company also plans to release a successor to the Nexo, focusing on hydrogen technology. Mechau does not announce future plans for the N family, but suggests they will continue with electrification.
Mechau is a strong advocate for the promotion of electric vehicles, and he suggests promoting them with a tax incentive for private customers. He also sees politics as playing a crucial role in supporting the electric vehicle industry to reach ambitious EV targets.
Hyundai is looking for support from legislation and politics regarding electricity prices and charging infrastructure. The current market share of electric vehicles for Hyundai Germany is 28%, compared to an 18% market share in Germany.
Overall, Hyundai is making a strong push into the electrified vehicle market, with a focus on both electric and hydrogen technology. With the success of the Ioniq and the exciting new models on the horizon, it looks like Hyundai is poised to become a major player in the electrified vehicle stock market today.
Read also:
- Musk announces intention to sue Apple for overlooking X and Grok in the top app listings
- Cybertruck's Disappointing Setback, Musk's New Policy, Mega-Pack Triumphs, Model Y's Anticipated Upgrade Prior to Refresh (Week of January 25 for Tesla)
- Innovative Company ILiAD Technologies Introduces ILiAD+: Boosting Direct Lithium Extraction Technology's Efficiency Substantially
- Nuclear Ambitions at a U.S. Airport Spark Controversy, With Opposition Swelling
