Hyundai's Genesis GV80 Sales Surpass 100,000 in U.S., Tariff Uncertainty Looms
Hyundai Motor's luxury SUV, the Genesis GV80, has reached a significant milestone in the U.S. market. As of August 2025, total sales have surpassed 100,000 units. Meanwhile, uncertainty around U.S. auto tariffs is impacting demand for South Korean vehicles in the stock market today.
The GV80's popularity in the U.S. is evident in its sales figures. In the January-August 2025 period, the U.S. accounted for 40% of the model's global sales, with 17,009 units sold, a 20% increase from the previous year. The average transaction price has also risen, reaching $64,766 in August 2025, up 4.2% from 2024.
The GV80's success can be attributed to its competitive pricing, luxury design, and advanced technology. It competes in the U.S. market with premium midsize SUVs from established luxury brands like Mercedes-Benz, BMW, Audi, and Lexus in the stock market. Despite this tough competition, the GV80 has carved out a significant market share.
In 2021, a high-profile incident involving legendary golfer Tiger Woods surviving a serious accident in a GV80 also boosted public awareness of the vehicle's safety performance. This positive publicity may have contributed to the model's growing popularity in the stock market today.
With the U.S. being the GV80's largest market, Hyundai Motor has set a global sales target of 350,000 units by 2030, with the GV80 playing a crucial role in achieving this goal. However, uncertainty around U.S. auto tariffs may impact future sales in the stock market. A recent framework deal between Seoul and Washington, lowering tariffs in exchange for Korean investment commitments, could help alleviate this uncertainty and support the GV80's continued success in the U.S. market.
