IGT has struck a partnership with Caliente to fuel retail sports betting across Mexico and Latin America.
International Game Technology (IGT) has announced a significant multi-year agreement with Grupo Caliente, a leading sports betting operator in Mexico and Latin America. This partnership, set to deploy IGT's PlaySports technology and advisory services, will initially impact 42 retail sportsbooks in Mexico, with plans for a phased rollout to over 100 additional sportsbooks across eight more countries in the region[1][3][5].
The collaboration between IGT and Grupo Caliente is not limited to Mexico but extends to Antigua, Argentina, Aruba, Brazil, Ecuador, Panama, Paraguay, and Uruguay, making it a truly regional endeavour[1][3][5]. The agreement positions IGT not only as a technology supplier but also as an ongoing operational partner, tailoring market entry and operational scaling to meet regional needs[1][5].
IGT's PlaySports technology will power the sportsbooks in Mexico, marking a significant step in the expansion of IGT's presence in Mexico and Latin America. The solution, designed to engage sports fans, will also focus on player engagement, a key aspect of the partnership[1].
Joe Bertolone, Senior Vice President of Sports Betting at IGT, expressed his excitement about the partnership, stating that they worked closely with Grupo Caliente to deliver a "future-proofed solution" and a "complementary trading services program". Eduardo Hernández Triana, CEO of Grupo Caliente, considers the PlaySports rollout an "exciting milestone" for his corporation, praising IGT for its reputation and qualifications to help upgrade their betting products and player engagement[1].
This partnership could have implications for the sports betting industry in the eight additional countries where IGT's PlaySports technology will be extended. It aligns with rising sports betting legalization and market opportunities in Latin America, increasing IGT’s international diversification beyond North America[3][5].
In summary, the partnership between IGT and Grupo Caliente will see the deployment of IGT's PlaySports technology in 42 sportsbooks in Mexico, followed by a phased rollout to over 100 additional sportsbooks across eight more Latin American countries. The partnership is not just about sports betting technology, but also about player engagement and long-term commitment from both parties[1][3][5].
[1] IGT Press Release: IGT and Grupo Caliente Announce Multi-Year Sports Betting Technology and Services Agreement [3] CalvinAyre.com: IGT to Power 42 Retail Sportsbooks in Mexico as Part of Grupo Caliente Deal [5] SBC Americas: IGT to Expand PlaySports Footprint Across Latin America with Grupo Caliente Partnership
This partnership, in addition to impacting the sports betting industry in Mexico, plans to extend IGT's PlaySports technology to Antigua, Argentina, Aruba, Brazil, Ecuador, Panama, Paraguay, and Uruguay, reflecting a strategic expansion of IGT's operations in the regions. As technology advances, this collaboration could likely influence the financial landscape of the sports betting sector in these countries.
