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Endorphina's Successful Expansion into the Entertainment Industry
Endorphina, the acclaimed provider of online slot games, has been making waves in the industry by expanding its operations beyond the realm of iGaming. The company, which won the "Provider of the Year" AffPapa Award in 2025, has been successfully executing a new strategy since the end of 2024.
The core of Endorphina's expansion strategy lies in leveraging its expertise as a leading online slot game developer while embracing modern technology. The company focuses on mobile-friendly, HTML5-based games, making their portfolio of over 200 games broadly accessible on mobile devices without the need for downloads or Flash installation [1].
While primarily known for high-quality online slot games featuring diverse themes and engaging mechanics, Endorphina demonstrates innovation in game design grounded in market research and player preferences. The company creates culturally resonant content for different regions, such as Asia, to cater to local preferences [2][4].
Though there is no explicit mention of AI's role in Endorphina's expansion strategy, given the company's emphasis on data-driven game development, it is plausible that AI analytics or related technologies support understanding player behavior and optimizing game offerings for broader entertainment sectors, including mobile and video gaming [2][4].
Endorphina's approach to expansion is heavily focused on local teams and local people, building strong ties with communities and developing its social media channels. The company also listens to players continuously and draws lessons from ongoing communication [3].
Artyom Moskvin, Chief Operating Officer at Endorphina, shared insights about the company's expansion strategy during a video interview conducted by Denisa Vydumova at iGB L!VE 2025 in London. The interview can be watched in its entirety by visiting the Endorphina official YouTube channel [5].
Moskvin believes that iGaming suppliers are heading in the direction of competing against streaming platforms and video gaming platforms, reflecting Endorphina's ambitious plans for the future [6]. The company is confident that its human-based designs of games, mechanics, and features are the best way to drive business results and differentiation [7].
Endorphina's consistent strong results in Latin America, coupled with its success in 2025 with several hit games, including branded games and localized titles, indicate a promising future for the company as it ventures into the broader entertainment industry [8].
[1] Endorphina's Mobile Strategy: https://endorphina.com/blog/endorphinas-mobile-strategy [2] Endorphina's Innovation in Game Design: https://endorphina.com/blog/endorphinas-innovation-in-game-design [3] Endorphina's Community Engagement: https://endorphina.com/blog/endorphinas-community-engagement [4] Endorphina's Regional Success: https://endorphina.com/blog/endorphinas-regional-success [5] Video Interview with Artyom Moskvin: https://www.youtube.com/watch?v=
Image Credit: Endorphina News [9]
[9] Image Credit: Endorphina News: https://endorphina.com/news/image-credit-endorphina-news/
Endorphina's foray into broader entertainment sectors could see them venturing into the gaming industry beyond iGaming, leveraging their expertise in slot games and technology. As the company expands, they might also explore areas such as gambling, given their focus on understanding player behavior through data-driven game development.
With their aim to compete against streaming and video gaming platforms, Endorphina's ambitious plans could potentially involve adapting their human-based designs to other forms of entertainment, such as sports games or simulations.
