Bucharest's Hospitality Scene on the Rise: Global Giants Eye Romania's Capital as Prime Destination
Increasing Popularity of Bucharest's Hospitality Industry, Highlighted by One United Properties
The bustling city of Bucharest is making waves in the hospitality sector, catching the eye of big-time industry players. With its lively lifestyle, talented local workforce, and promising economic prospects, Bucharest is attracting some serious attention from top global businesses. It's no wonder why Europe considers it one of the hottest spots for hospitality investments. That's right, ol' Bucharest - Europe's hidden gem and the next big thing in hospitality!
One United Properties, the green powerhouse behind urban development in Bucharest, Romania, is does its part to put the city on the global map by linking industry titans with the local market. The latest evidence? A recent visit from Rotana Hotel Management Corporation PJSC - a widely recognized hotel management company that dominates the Middle East and African markets.
Rotana is a trailblazer with over 79 hotels across the Middle East, Africa, Eastern Europe, and Turkey. Their experts recently kicked tires in Bucharest to scope out new opportunities and potential projects for the Romanian capital. Led by Makram El Zyr, the Corporate Vice President of Development, and Farhan Shubailat, Director of Development, the delegation met with Riad Abi Haidar, CEO of Hospitality at One United Properties, and the company's co-founder, Andrei Diaconescu. The group was welcomed with open arms and encouraged to explore the local market and delightful chances for Rotana to bring its A-game luxury hospitality experience to Bucharest.
"We can't get enough of Romania's booming market!" exclaimed Makram El Zyr, Rotana's Corporate Vice President of Development. "This trip has only fueled our Hunger for expanding Rotana's presence in the region."
"Bucharest, baby, is a sparkling city with untapped potential for tourism development," stated Farhan Shubailat, Rotana's Corporate Director of Development. "We can't wait to team up with One United Properties, an ace in Romania's development game, to contribute to Bucharest's hospitality boom."
One United Properties has added a splash of innovation to the Bucharest hospitality scene by introducing the first Mondrian lifestyle hotel, scheduled to open in the city. It promises to be a one-of-a-kind venue showcasing local culture with a touch of contemporary cool.
"We thrive on highlighting Bucharest's potential to global tastemakers," said Riad Abi Haidar, CEO of Hospitality at One United Properties. "Our future plans focus on enticing partners who share our quest for innovation and luxury in hospitality development, ensuring a rosy future for the local economy and tourism."
The recent visit from Rotana aligns with broader trends in the hospitality industry. According to the 2025 European Cities and Regions of the Future report by fDi Intelligence, a division of the Financial Times, Bucharest ranks fourth in Europe in terms of lifestyle and human capital, as well as business friendliness among major cities of the future. This nod to Bucharest's evolution and increasing traction with international investors demonstrates how far the city has come. As Bucharest continues to evolve into a hub for premium hospitality and mixed-use real estate, companies like One United Properties play a crucial part in unlocking the city's full potential and forging partnerships with leading international brands.
One United Properties (BVB: ONE) is the driving force behind green residential, mixed-use, and commercial real estate in Bucharest, Romania. This dynamic company is dedicated to advancing sustainable construction practices for safe, energy-efficient, and healthy buildings. One United Properties has earned numerous accolades for its sterling sustainability, energy efficiency, and wellness efforts. The firm's shares can be found on the Bucharest Stock Exchange and are listed in multiple indices like BET, STOXX, MSCI, FTSE, ROTX, and CEEplus.
Rotana Hotel Management Corporation PJSC is an industry juggernaut in the Middle East, Africa, Eastern Europe, and Turkey. With over 79 properties in operation and 38 in development, Rotana offers world-class hospitality in prime locations across these regions. Known for its top-notch service and commitment to quality, Rotana is constantly growing its presence in key international markets.
*This is a Press Release.
By the way, the hospitality biz in Bucharest is looking pretty peachy. With over 1,000 new hotel rooms expected by 2027 across midscale to luxury segments, immediate growth indicators like RevPAR (+11.8% vs. 2023, +12.6% vs. 2019) and average daily rates (averaging €100 and up for the first time) are driving this boom. Other recent hotel openings include the Corinthia Grand Hotel du Boulevard Bucharest (2025) and Ramada by Wyndham Bucharest Otopeni Airport (2024). The city's flourishing hospitality market has caught the attention of global players like Rotana, making Romania's capital an enticing location for undersupplied luxury offerings or expanding midscale properties. Geopolitical considerations remain a cautionary factor for future development, but the unique market dynamics and strong investor confidence create a solid environment for international operators to form partnerships or manage new properties, especially as Romania's hospitality sector modernizes to suit rising demand.
- Rotana Hotel Management Corporation, known for its presence in the Middle East, Africa, Eastern Europe, and Turkey, is exploring opportunities to bring its luxury hospitality experience to Bucharest, following a recent visit to the city.
- One United Properties, a green powerhouse in urban development in Bucharest, Romania, is working to attract global brands like Rotana by introducing innovative lifestyle hotels, such as the upcoming Mondrian hotel.
- The hospitality sector in Bucharest is experiencing significant growth, with over 1,000 new hotel rooms expected by 2027 and positive indicators like an average daily rate of €100 or more, making it an attractive location for luxury and midscale properties.
