Indirectly seeking a new creative agency, with the existing media partner still in place at Indeed.
In an exciting development, job-seeking platform LinkedIn and advertising agency Serviceplan have joined forces to further develop sponsorship into "authentic cultural engagement." This partnership, which prioritizes building deeper cultural relevance beyond just campaigns, is set to have long-term impacts on job seekers, employers, and the communities they support.
LinkedIn, the most recognized job board among job seekers and employers, boasts a vast network of over 610 million job seeker profiles in more than 60 countries and 28 languages. The collaboration with Serviceplan, however, will primarily focus on Germany, a country where LinkedIn has already established a strong presence, as evidenced by its new partnership with Serviceplan.
Andreas Welling, Senior Manager Country Marketing Germany at LinkedIn, expressed his enthusiasm for the partnership, while Stefanie Kuhnhen, Chief Strategy Officer of Serviceplan Germany, noted LinkedIn's likable presence in people's daily lives in Germany.
The partnership involves strategic and creative communication, cultural marketing, and all activities surrounding the collaboration. Serviceplan's primary goal for the partnership is to strengthen the connection between brand communication and sponsorship. The goal of LinkedIn is to further anchor itself in people's lives by positioning the brand as a long-term job partner, which involves developing a more substantial, cultural partnership in football.
The activities are set to launch with the kick-off of the Bundesliga season, and LinkedIn has already partnered with Eintracht Frankfurt. However, no media pitch is planned for the collaboration between LinkedIn and Serviceplan at this time.
It's worth noting that LinkedIn continues to work with WPP agency EssenceMediacom for media agency services, and this cooperation is ongoing. The collaboration between LinkedIn and Serviceplan is not expected to involve a media pitch at the current time.
As the details of the partnership are currently being ironed out by the sponsors and clubs, one thing is clear - this partnership promises to redefine the job market's landscape by fostering authentic cultural engagement.
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