Infobip Revolutionizes Formula 1 Fan Engagement in Singapore
Infobip, a global cloud communications platform, is set to revolutionize fan engagement in Formula 1. The company, in collaboration with MoneyGram Haas F1 Team, is launching an interactive platform powered by WhatsApp during the Singapore Grand Prix. This activation promises to transform passive viewership into active participation, marking a significant milestone in the team's tenth season in the FIA Formula 1 World Championship.
The platform, which debuts after a successful launch at Monza with a WhatsApp conversational assistant, aims to create a two-way conversation between fans and the team. Mark Morrell, Director of Marketing at MoneyGram Haas F1 Team, expressed his enthusiasm, stating that the activation seeks to bring fans closer to the team by fostering a meaningful dialogue.
Ivan Ostojić, Chief Business Officer at Infobip, echoed this sentiment, commenting that the platform redefines live sports experiences and sets a new standard for global sports fan engagement. Infobip, which supports some of the biggest brands in Asia Pacific with its one communication platform and AI-powered solutions, is well-positioned to deliver on this promise.
The fan experience is delivered via a Click-To-WhatsApp ad integration on Facebook and Instagram, inviting fans to test their knowledge and predict race outcomes through interactive gamification. This not only enhances the viewing experience but also creates a sense of involvement and excitement among fans, both at the circuit and remotely.
The launch of this interactive engagement platform during the Singapore Grand Prix is a testament to Infobip's commitment to transforming fan experiences in Formula 1. As MoneyGram Haas F1 Team celebrates its tenth season, this innovative approach to fan engagement promises to set a new benchmark for global sports fan interaction, bringing fans closer to the action than ever before.
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