Innovation Pioneers: CIMM Unveils Startup Incubation and Exhibition Program
CIMM Announces New Innovation Initiatives to Foster Growth and Fresh Thinking
The Coalition for Innovative Media Measurement (CIMM) has unveiled two new initiatives aimed at nurturing innovation and fresh thinking in the media measurement industry. The CIMM Startup Program and the CIMM Innovation Showcase are designed to connect emerging companies with CIMM members, fostering the exchange of ideas and practical solutions.
As innovation is the backbone of everything CIMM does, Jon Watts, managing director of CIMM, emphasized the importance of these initiatives. He stated, "These initiatives are crucial for CIMM as we strive to shape the future of media measurement. Our members will benefit from direct access to cutting-edge, emerging solutions shaping the industry."
The CIMM Startup Program is a new membership program where five companies will be selected each year to join CIMM at no cost. To qualify, companies must be less than three years old and be developing solutions relevant to the media measurement and TV/video ecosystem. Each company will be paired with a senior industry executive from CIMM's Steering Committee through a 'buddy program.' They will also host two deep dive seminars with detailed product demonstrations and updates on the company's progress.
Participating startups in the CIMM Startup Program will gain full access to CIMM programs, events, research, and network opportunities. They will also gain exposure to potential industry partners and clients. CIMM's leadership team will curate the most relevant and innovative companies for members.
In addition to the CIMM Startup Program, CIMM will host member-only virtual events spotlighting startups building in the TV/video measurement and adtech spaces. The CIMM Innovation Showcases will be held twice a year, featuring a cluster of carefully selected startups, each presenting a detailed overview of their business and technology, followed by audience Q&A.
Applications for the CIMM Startup Program are now open and are due on November 30, 2025. CIMM will announce the five inaugural Startup participants upon program commencement, in January 2026. For more information about CIMM's innovation initiatives and to apply for the Startup Program, visit cimm-us.org/startup-program/.
CIMM, a subsidiary of the Advertising Research Foundation, is committed to helping startups grow. The initiatives aim to connect emerging companies with CIMM members, fostering the exchange of fresh thinking and practical solutions. By supporting innovation, CIMM is helping to shape the future of the media measurement industry.
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