Insights Unveiled in Soft2Bet's 2024 Study: Crucial Findings Regarding Its Casino and Sportsbook Enterprises
In the ever-evolving iGaming landscape, Soft2Bet has made a splash in 2024 and 2025 with ambitious expansion plans and impressive achievements. The company, renowned for its user-friendly platform and extensive payment support, is now setting its sights on the North American market.
Soft2Bet's major 2024-2025 expansion plan is focused on entering the North American sports betting market with enhanced gamification elements and a diverse, flexible platform experience. The journey begins in Ontario, Canada, later in 2024, followed by further expansion into U.S. markets in 2025, targeting an emerging regulated sports betting landscape.
The company's platform is noted for its sleek app and website design, offering a wide variety of gaming options tailored to different player preferences. It also supports a broad range of payment methods such as Skrill, PaySafeCard, Mastercard, Visa, and Interac e-Transfer, providing flexibility for deposits and withdrawals.
While Soft2Bet is recognized for its user-friendly platform and extensive payment support, some user reviews have raised concerns about withdrawal difficulties and certain unfavorable terms and conditions potentially impacting payout processes on their product Tooniebet in Ontario.
In the US, the entertainment market is massive, and iGaming has been trying to win a significant share since 2018. Soft2Bet's entry into North America marks a strategic move to tap into this vast potential.
In addition to its expansion plans, Soft2Bet has achieved several significant milestones. The company doubled its EBITDA compared to the previous year, a testament to its financial health and growth. Soft2Bet obtained B2C licenses for direct engagement with players in Ontario and Mexico, further solidifying its presence in these markets.
Operators now report up to 60% higher engagement rates thanks to advanced gamification strategies in the iGaming industry, a trend that Soft2Bet has embraced. In 2024, Soft2Bet launched nine impactful community initiatives and donated over €1 million to seven NGOs, emphasizing its commitment to social impact and responsible business practices.
Soft2Bet's MEGA gamification engine powers some of the most successful platforms in the iGaming industry, and the company has secured B2B licenses for providing turnkey services in Greece and Romania. Soft2Bet Invest, a €50 million innovation fund for iGaming and casual gaming startups, was also launched in 2024.
Soft2Bet Invest focuses on innovative technologies in casual gaming, AI, traffic optimization, behavioral UX analytics, and high-margin gaming software. In recognition of its contributions, Soft2Bet Invest was awarded the "Outstanding Contribution to the Gaming Industry 2024" at SiGMA East Europe.
The US iGaming industry has hit revenue records in 2024, with the market only available in seven states to over $7bn. As Soft2Bet makes its way into the North American market, it is poised to make a significant impact in this rapidly growing sector.
Soft2Bet plans to expand its entertainment offerings in the North American sports betting market, emphasizing enhanced gamification elements and a flexible platform experience for users. The company's platform, praised for its user-friendly design and various payment options, is raising funds for iGaming and casual gaming startups through Soft2Bet Invest, further showcasing its commitment to technology and innovation. As the US iGaming industry continues to grow, Soft2Bet's strategic move into North America positions the company to contribute significantly to this thriving sector, potentially impacting community news and lifestyle trends, as well as providing opportunities for various events in the entertainment industry.
