Intel India & Dentsu Creative Isobar Launch 'Papa Kehta Hai' Campaign for AI-Ready Future
Intel India and Dentsu Creative Isobar have joined forces to launch the 'Papa Kehta Hai' campaign, aiming to reposition the PC as a crucial tool for an AI-enabled future. The campaign, unveiled by Apurva Jani, Marketing Director, Intel India, and Sahil Shah, President, Dentsu Creative Isobar, seeks to inspire Indians to rethink their career aspirations and the role of AI PCs in achieving them.
The campaign will be rolled out across a wide range of platforms, including YouTube, OTT platforms, targeted AI-powered digital media, print ads in national dailies, and outdoor branding in major metros and education hubs. At its heart is a hero film that reinvents the classic Bollywood song 'Papa Kehte Hain Bada Naam Karega', reflecting India's evolving aspirations and the necessity of AI readiness.
Abhijat Bharadwaj, CCO, Dentsu Creative Isobar, emphasized the importance of AI PCs for the next generation, stating that they are essential for achieving their ambitions. The campaign aims to reframe the PC as an indispensable learning tool in every Indian household, moving away from the perception of it being a luxury.
The 'Papa Kehta Hai' campaign, launched by Intel India and Dentsu Creative Isobar, aims to position the PC as a vital gateway to an AI-enabled future. By targeting various platforms and reinventing a classic Bollywood song, the campaign seeks to inspire Indians to consider the role of AI PCs in their career dreams and aspirations.
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