Introducing Slice Market Functionality by Altenar
Altenar, a leading sports betting and iGaming technology provider, has announced the addition of a new feature called Slice Markets to its sportsbook. This latest enhancement aims to revolutionise the sports betting industry by offering a more personalised and streamlined betting experience for users.
The stated goal of the Slice Markets feature is to help bettors engage faster and in a more meaningful way with the markets they care about. By allowing operators to create segmented market views, bettors can find their preferred bet types as quickly as possible, resulting in a more precise and relevant betting experience.
For sportsbooks, this feature refines their betting models and provides more precision in market offerings. Operators can filter existing markets to offer a focused selection of betting options, enhancing their ability to tailor betting options, improving operational efficiency, and presenting more relevant markets to users. This personalisation supports higher retention rates by catering to individual preferences and local nuances, such as geolocation-based offers and language customisation.
Dinos Doxiadis, Director of Product - Sportsbook and Data at Altenar, has stated that the introduction of Slice Markets will help operator partners deliver a more focused and relevant user experience. He also mentioned that this is another step forward in Altenar's commitment to helping build high-performance sportsbook solutions.
The addition of Slice Markets is part of Altenar's continued investment in its sportsbook offering. With this latest enhancement, operators now have higher flexibility to selective lines or exclude certain selection options, allowing them to deliver a unique and tailored product. This helps operators differentiate themselves in a competitive vertical, boosting their retention rates and potentially increasing turnover.
Overall, the Slice Markets feature helps sportsbooks optimise market variety and precision, driving higher traffic, improved user experience, and a more engaging and targeted offering to bettors. This latest innovation from Altenar is set to redefine the sports betting landscape, offering a more personalised and efficient betting experience for users.
- With the introduction of Slice Markets, this feature not only enhances the precision of market offerings for sportsbook operators but also contributes to the finance aspect by potentially increasing turnover through improved user experience and targeted offerings in the sports betting industry.
- As technology continues to evolve the sports betting landscape, Altenar's Slice Markets feature pioneers a more personalised and streamlined betting experience, revolutionising the sportsbook sector and shaping the future of sports financing and iGaming.
