Investigation
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The Xiaomi SU7, the tech giant's first foray into the automotive industry, has created a stir in China. The SUV's appealing design, good driving performance, integration with Xiaomi's smart home ecosystem, and relatively reasonable pricing have driven high demand for the vehicle[5].
The SU7 shares manufacturing capacity with the YU7, another popular Xiaomi SUV that boasts advanced tech like a 56" head-up display and connectivity with over 1,000 Xiaomi smart devices[2][5]. This strong integration appeal in the EV market has further boosted the SU7's desirability among buyers.
However, the high demand for the SU7 has led to production bottlenecks and long delivery wait times. In July 2025, Xiaomi delivered 24,410 SU7 units, but the intense demand means customers face long waits for delivery as the company struggles to balance production between the SU7 and YU7 models[1].
Regarding controversies surrounding pre-orders, buyers have expressed frustration over extremely long wait times (up to 60 weeks for YU7; SU7 also delayed), unusual purchase conditions, customer complaints, and an active reseller market[1][2]. Some early buyers or dealers are reselling delivery-available units at marked-up prices due to scarcity, generating criticism and a secondary market bubble[3].
Xiaomi's CEO Lei Jun publicly recommending competitors for buyers needing immediate delivery suggests production challenges affecting customer satisfaction[2][4]. Additionally, some customers have faced issues with pre-order cancellations, and scalpers who paid deposits for the SU7 are selling their purchasing rights for as much as 100,000 yuan (13,850 USD)[3].
Despite these challenges, the Xiaomi SU7 continues to attract attention. Approximately 10,000 people visited the Xiaomi Auto dealership in Shanghai to see the SU7 and schedule test drives. The YU7 saw 200,000 pre-orders in three minutes[5].
Xiaomi partners with BAIC for SU7 production at a new Beijing plant, and the company aims to produce around 100,000 cars based on current levels in 2024[4]. Xiaomi delivered over 30,000 vehicles in July, marking its highest monthly total to date[6].
It is worth noting that lawyers have stated that Xiaomi's actions regarding deposits are legal and compliant with the law[7]. Customers who have paid deposits have priority for test drives of the SU7[8].
In conclusion, the Xiaomi SU7's high demand is driven by a blend of strong product design, smart ecosystem integration, and brand influence but is currently tempered by production capacity constraints, resulting in long delays, unusual purchase conditions, customer complaints, and an active reseller market. These factors form the core controversies surrounding its pre-orders[1][2][3][4][5].
Everyone wants to upgrade their lifestyle with the latest technology, and with the arrival of the Xiaomi SU7, they might just get their chance. This electric vehicle not only offers an appealing design and good driving performance but also integrates seamlessly with a range of gadgets and devices, including other Xiaomi vehicles like the YU7. The SU7's tech-forward approach to cars is already making waves in the market, and its sleek design and reasonable pricing make it an attractive option for many consumers.
