Investment of Rs 2 crore made by Momo founder Sagar Daryani and others in Wah! Puchka Wah! Litti
In a significant move for the Indian food services industry, homegrown brand Wah! Puchka Wah! Litti has secured funding for its next growth phase. The exact amount and details of the funding round have not been disclosed, but it is known that strategic partners and institutional investors are involved in the negotiations.
Co-founder and CEO of Wow! Momo, Sagar Daryani, has personally invested in Wah! Puchka Wah! Litti, joining other global angel investors such as Abhishek Rungta, Dot & Key Co-founder, and others. This strategic funding round saw Wah! Puchka Wah! Litti raise $230,000.
Founded by Deepak Kumar, Wah! Puchka Wah! Litti currently operates 18 thriving outlets in Kolkata, serving over 2 lakh happy customers. The brand aims to replicate the success story of Haldiram's in the street food space, formalizing India's favourite roadside flavours with the hygiene, consistency, and trust of a modern Quick Service Restaurant (QSR) chain.
The fresh capital will help Wah! Puchka Wah! Litti scale 19 more outlets in Kolkata. The ultimate goal is to expand beyond the city, with plans to establish 100 outlets across 6 metro cities within the next 2 years.
Wah! Puchka Wah! Litti recently launched its own Direct-to-Consumer (D2C) platform, wahfoods.com, further strengthening its presence in the market. The brand maintains good ratings on popular food delivery platforms Swiggy and Zomato.
The online food services industry in India is projected to double to $8 billion, making it an attractive sector for investment. Despite organized QSR chains accounting for less than half of the country's total eating-out spend, local street food remains a $20 billion+ unorganized opportunity. Wah! Puchka Wah! Litti is well-positioned to tap into this market, transforming India's street snacks into a modern, hygienic, and scalable QSR experience while preserving authentic taste.
As Wah! Puchka Wah! Litti continues to grow, it is in talks with more strategic partners and institutional investors for its next growth funding round. The exact details of these negotiations have not been disclosed at this time.
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