"Investor expresses dissatisfaction with the product's name, initiating a potential rebranding"
Explaino.ai Rebranding: A Seamless Transformation Facilitated by AI
In a strategic pivot aimed at better aligning with its current product focus and market needs, Fast AI Movies has rebranded to Explaino.ai. The story behind this transformation centers on feedback from investors and market perception challenges.
Founder Florian Scherl explains that the name Fast AI Movies originated from his school days when the focus was on AI-generated feature films. However, the current product—an AI platform that turns text into animated explainer videos—was well-received but caused confusion, with many mistaking it for an agency. This created a significant obstacle in the conservative German market.
After an investor expressed strong dislike for the old name despite loving the technology, Scherl realized a name change was necessary. The new name, Explaino, had to be internationally understandable and not require prior knowledge to understand. The no-code tool Lovable was used to implement the new landing page, ensuring the transformation from Fast AI Movies to Explaino.ai was seamless and timely.
The rebranding process happened quickly and was finalized upon Scherl’s arrival in Silicon Valley during the EWOR SF Residency. The new name for Explaino.ai, "Explaino," was presented before the first investor and customer meetings. The new logo was created just hours before Scherl's departure.
Explaino.ai was successfully made operational at 4:00 AM. A temporary problem with the domain integration, causing SSL certificate issues and redirect problems, was quickly resolved by Scherl and Philipp, who were debugging DNS entries in their room in Mission District during the night.
The new name for Explaino.ai conveys the vision of sharing knowledge in a decentralized and scalable way, using AI-generated, animated explanatory videos. Scherl reports his experiences in Gruenderszene, detailing the pivotal role of AI tools like Lovable for execution and potentially ChatGPT for communication enhancement in the rebranding process.
Just a few hours after the successful launch of Explaino.ai, the first conversation with a US lead took place. The new landing page was ready within twelve hours, marking a swift and successful transition for the AI platform.
What is the new name of the rebranded AI platform that transforms text into animated explainer videos? Explaino.ai
How did the entrepreneur, Florian Scherl, choose the internationally understandable name for the new brand? The name, Explaino, had to be easily understood without requiring prior knowledge.
