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Is the New Dyson Airwrap Justified at Its Price Tag of $700?

Editors at Allure showcase the results of testing the Dyson Airwrap Co-anda 2x, the fastest Airwrap from the brand, on various hair textures. Scroll ahead to view their pre- and post-photographs.

Is the New Dyson Airwrap Justified at Its $700 Price Tag?
Is the New Dyson Airwrap Justified at Its $700 Price Tag?

Is the New Dyson Airwrap Justified at Its Price Tag of $700?

Dyson, the renowned tech giant, has unveiled its latest innovation in home hair styling - the Coanda 2x Airwrap. This new model promises significant improvements and changes compared to its previous versions, focusing on enhanced power, efficiency, styling versatility, and smart technology.

The Coanda 2x Airwrap is powered by the all-new Hyperdymium™2 motor, Dyson's fastest and most powerful yet, spinning at 150,000 rpm—nine times faster than a Formula 1 engine. It delivers *double the air pressure* of the original Airwrap, resulting in faster drying, longer-lasting curls, sleeker straight styles, and improved overall styling performance with less heat damage.

Despite the increased power, the Airwrap Coanda 2x is **smaller and lighter**, which improves handling and user comfort during styling. The new model offers **six styling functions in one tool**: dry, curl, wave, straighten, smooth, and volumise, providing versatile hairstyling options that adapt to different hair needs.

The new Airwrap features RFID-enabled attachments that allow the device to intelligently adjust airflow and temperature based on the connected tool. It also integrates with the MyDyson™ app, enabling users to personalize their styling experience with the new i.d. curl™ technology, which provides guided one-touch curling sequences customized to hair type.

Updates to existing attachments include a new Coanda smoothing and drying attachment, updated curling barrels, enhanced brush attachments, and curling barrels featuring angular, square-shaped tips designed for easier grip during styling. The Airwrap Coanda 2x maintains smart heat control with airflow and temperature monitored continuously to avoid extreme heat, preserving hair health.

The device comes in new colorways such as a sophisticated copper and nickel combo and new finishes like Ceramic Pink and Jasper Plum, giving users a more modern, gender-neutral aesthetic. The price for the Dyson Airwrap Coanda 2x (Straight and Wavy, Curly and Coily) is $700, and it can be purchased from Dyson and Sephora.

In summary, the Dyson Airwrap Coanda 2x offers double the power and air pressure with smarter, more intuitive styling features, improved attachments, and a lighter, smaller design, all while maintaining zero heat damage and enhancing the user's overall hair styling experience compared to previous Airwrap models. The Coanda 2x Airwrap is the strongest, fastest, and different Airwrap yet, a new version of an already beloved device by Dyson. The new model is now available in the US, starting July 8.

The Dyson Airwrap Coanda 2x, with its improved power and efficiency, can be considered a smart-home-device, as it integrates with the MyDyson™ app and features RFID-enabled attachments for personalized styling. This device is not just a hair styling gadget but also a piece of advanced technology, with its Hyperdymium™2 motor spinning at an incredible 150,000 rpm.

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