LANTA introduces ticket system linked to individual accounts
The Lehigh and Northampton Transportation Authority (LANTA) has introduced a new account-based ticketing system called ValleyRide, aimed at providing convenience and cost savings to riders in the region.
Convenience at Your Fingertips
With ValleyRide, riders can bid farewell to the hassle of purchasing physical tickets in advance. The system allows for contactless payment using the Transit app or new ValleyRide smartcards, offering a tap-and-ride functionality that simplifies the boarding process [1][2].
Riders can easily top up their accounts by using the app, visiting LANTA centers, or at partnered retailers such as 7-Eleven, Rite-Aid, Game Stop, Dollar General, and Sheetz [3]. The system eliminates the need for riders to choose specific fares, as it automatically calculates and deducts the correct fare [2][4].
Cost Savings for All Riders
ValleyRide offers several cost-saving measures to make public transit more affordable for everyone. The system features fare capping, with daily costs capped at $4 and monthly costs capped at $60 [1][2]. This means riders can travel with peace of mind, knowing their expenses are predictable and manageable.
Eligible riders also receive additional discounts, further reducing their costs [1][2]. The new system eliminates the need for 10-day passes and will eventually phase out transfer passes, simplifying the fare structure [3].
A Collaborative Effort
The launch of ValleyRide is a result of a collaboration between LANTA and its partners, marking a significant advancement for public transit in the Lehigh Valley [5]. Masabi, the company powering the ValleyRide system, notes that its new technology is designed to offer equity, convenience, and simplicity, making the transit experience better for riders [6].
According to LANTA Executive Director Owen O'Neil, ValleyRide makes it easier for riders to access LANTA services without worrying about ticket purchasing or best deals [7]. Masabi CEO Brian Zanghi stated that ValleyRide delivers a world-class rider experience [8].
In conclusion, the ValleyRide system streamlines the fare payment process, ensuring riders pay the lowest fare possible while offering flexibility and convenience. LANTA and Masabi are working together to make public transit in the Lehigh Valley more accessible and affordable for everyone.
- The technology powering ValleyRide, implemented by LANTA, enables contactless payment for public-transit riders through the Transit app or ValleyRide smartcards, offering a streamlined and straightforward boarding process.
- To promote affordability, ValleyRide features fare capping, with daily costs capped at $4 and monthly costs at $60, and additional discounts for eligible riders, simplifying the fare structure by eliminating the need for 10-day passes and transfer passes.
- The smoothly functioning ValleyRide system, a product of the collaboration between LANTA and Masabi, represents a significant leap forward in public-transit technology in the Lehigh Valley, aiming to offer equity, convenience, and simplicity in the transportation industry.
