Limited Company Augmented UW Launches for the First Time
New MGA Augmented UW Ltd. Revolutionizes London's Smart-Follow Insurance Market
In a significant move for the London insurance market, Augmented UW Ltd. has been launched as a Managing General Agent (MGA) that is set to transform the smart-follow insurance market with its digital underwriting solutions and artificial intelligence (AI) technology[1][3][5].
Founded by Daniel Prince, a well-known London market executive and former CEO of Rethink Underwriting, Augmented UW Ltd. aims to revolutionize the operational efficiency of the insurance industry by introducing technology-driven underwriting solutions that reduce human error and streamline the broker-carrier interaction[1][3].
The MGA has partnered with Artificial Labs, a leading insurtech company specializing in digital underwriting and placement platforms, which will provide the core AI and software tools for Augmented's platform[1][3]. This partnership is expected to create a powerful combination of AI-driven underwriting and Lloyd's follow capacity, providing digital solutions for broker partners.
Augmented UW Ltd. is poised to make its debut in the final quarter of 2025, starting with property and terrorism insurance lines[3]. The MGA plans to broaden its underwriting portfolio into more diverse areas during 2026, aligning with wider industry trends towards enhanced, data-driven underwriting prioritized by organizations like the Lloyd’s Market Association[3].
Meanwhile, Connect Underwriting Limited has announced the launch of two new MGAs. Stability Risk UW Limited, a London-based MGA regulated by the UK Financial Conduct Authority, will focus on contingency, casualty, cyber, and financial lines on a global basis[2]. Additionally, BRICS UW, subject to regulatory approval, will provide capacity to emerging markets, acting as a hub for international markets and enabling reputable emerging market reinsurers[2].
In conclusion, the introduction of Augmented UW Ltd. marks a significant step forward in the smart-follow insurance market, as it aims to disrupt traditional underwriting practices with technology innovation, enhancing decision-making agility and accuracy[1][3][5]. The partnerships and strategic plans of both Augmented UW Ltd. and Connect Underwriting Limited promise to bring about a new era of efficiency and technological advancement in the London insurance market.
[1] Augmented UW Ltd. Press Release, Available: [Link to Press Release] [2] Connect Underwriting Limited Press Release, Available: [Link to Press Release] [3] Insurance Business UK, "Augmented UW Ltd. to focus on smart-follow market", Available: [Link to Article] [4] Insurance Insider, "Connect Underwriting announces two new MGAs", Available: [Link to Article] [5] Post, "Augmented UW Ltd. to target London smart-follow market", Available: [Link to Article]
- The new MGA, Augmented UW Ltd., is collaborating with insurtech company, Artificial Labs, to implement AI and digital underwriting solutions, aiming to revolutionize the finance sector by reducing human error and streamlining broker-carrier interactions.
- In line with wider industry trends, Augmented UW Ltd. plans to broaden its underwriting portfolio, moving beyond property and terrorism insurance lines, towards more diverse areas, including reinsurance events.
- The London insurance market is expected to witness a technological advancement with the introduction of Augmented UW Ltd., as it transforms the smart-follow insurance market, leveraging cutting-edge technology for underwriting decisions.
