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Marketing Promotions at Starved Rock Area

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Marketing Promotions at Starved Rock Area

WLPO, a radio station that has served Starved Rock for over seven decades, has expanded its reach through various channels. Initially airing solely on AM 1220, WLPO now broadcasts on FM 103.9 and streams online, reaching hundreds of thousands of listeners monthly.

In addition to WLPO, the Starved Rock Media group owns two other stations: 99.3 WAJK, known for its personality-driven music, and 20 in a row Country 96.5 the Wolf. Notably, 99.3 WAJK boasts one of the best signals around Starved Rock, consistently attracting a considerable audience.

The station's FM translator allows WLPO to be heard on the FM dial, expanding its reach and penetration. During daytime hours, WLPO covers all of north central Illinois, while its night pattern (sunset to sunrise) ensures continuous local coverage in Starved Rock.

WLWF-FM, also known as 96.5 the Wolf, provides the strongest signal for Starved Rock's largest country music listener concentrations in Ottawa and Streator.

While technology continues to evolve, Starved Rock Media stations remain committed to providing local news, information, music, and entertainment. Listeners can tune in via mobile apps, Alexa skills, StarvedRock.media, or traditional means like Facebook, Twitter, WhatsApp, SMS, email, print, and save options.

Starved Rock Media stations pride themselves on delivering news and information that is truly local, originating from their studios across from Illinois Valley Community College in Oglesby. They stand out among other media by offering comprehensive coverage of breaking news, severe weather, local sports, and more.

Beginning in 2023, Starved Rock Media will also broadcast Illinois Valley Pistol Shrimp baseball and Chicago Bears football. The station's hosts and their work have consistently been recognized as superior by the Illinois Broadcasters Association Silver Dome Awards.

Starved Rock Media's team is deeply rooted in the community, working to foster growth and development. Businesses looking to capitalize on this local reach can leverage the marketing expertise of the Starved Rock Media Marketing team, led by Mark Lippert, Amber Miller, Bob Mullane, and Maurissa Riahi. With combined decades of marketing experience and a keen understanding of the local market, this team is well-equipped to help businesses grow.

  1. Starved Rock Media stations are expanding their digital presence, offering mobile apps, Alexa skills, and online streaming platforms, allowing listeners to access local news, information, music, and entertainment on smartphones and other technology devices.
  2. Despite the advancements in technology such as streaming services, Starved Rock Media remains dedicated to providing comprehensive local news and information, originating from their community studios, and maintains traditional means of delivery like print, Facebook, Twitter, WhatsApp, SMS, email, and more.

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