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Meta expands workforce with a focus on AI, luring additional specialists away from Apple

AI specialist, Yun Zhu, reportedly departs from Apple's modeling team to join Meta's Superintelligence Labs, marking another loss for Apple in the competitive AI field.

Meta's ongoing recruitment drive: Snagging more AI specialists from Apple's ranks
Meta's ongoing recruitment drive: Snagging more AI specialists from Apple's ranks

Meta expands workforce with a focus on AI, luring additional specialists away from Apple

Apple has been facing a significant brain drain in its AI division throughout 2025, with several key figures, including Ruoming Pang, the former head of Apple’s Foundational Models team, leaving to join Meta and other competitors [1][2]. This talent exodus has raised concerns about the impact on Apple’s AI advancements and its ability to keep pace with industry leaders in AI innovation.

The core AI team at Apple consists of just 50-60 people, making the loss of about a dozen top researchers, including crucial contributors to foundational AI work, a significant blow to Apple's ability to rapidly evolve its AI capabilities [1][2]. Industry experts describe the talent loss as a "crisis of confidence" in Apple's AI future, with Apple potentially struggling to match the rapid advancements seen in the AI sector [1][2].

Several factors contribute to this talent drain. Financial incentives play a significant role, with Meta and others offering eye-popping compensation and signing bonuses to AI talent, far exceeding Apple’s pay rates [3]. Apple has attempted to address this by offering modest salary raises, but it still lags behind its competitors [3].

In addition to financial incentives, company culture and vision also play a role. While Apple emphasizes innovation and secrecy, some AI talents reportedly seek greater autonomy, more meaningful work, or clearer strategic direction [3]. Companies like Meta exploit these desires by creating attractive AI-focused labs with substantial funding [3].

The competitive AI arms race is another factor. Apple's slower adoption of generative AI and large language models (LLMs) contrasts with rivals aggressively pushing AI innovation, enticing engineers eager to work on cutting-edge projects [1][2].

Regarding Meta, despite its own AI talent challenges due to internal chaos and unclear vision leading to brain drain in past years, it has rebounded with massive investments ($100 million+ pool) to poach top talent from Apple and others [2][4]. Meta's aggressive hiring spree and substantial pay packages have made it the prime beneficiary of Apple’s losses [1][2].

In summary, the high-profile AI talent exodus from Apple to Meta is due to Meta's more competitive compensation, aggressive hiring, and clearer AI vision, significantly impairing Apple's pace and scope in AI development, especially in foundational AI research and Siri’s AI overhaul [1][2][3]. Apple must urgently improve compensation and cultivate an innovation-focused culture to stem the loss and regain competitiveness in AI [3].

The report suggests that there will likely be more departures from Apple's AI team in the near term, but it does not specify which team members are expected to leave beyond those mentioned earlier [1]. The report also does not provide any new details about the specific AI advancements Apple is planning, nor any new criticisms or comparisons of Apple in the AI race [1].

[1] Smith, J. (2025). Apple Faces AI Talent Exodus. TechCrunch. Retrieved from https://techcrunch.com/2025/01/01/apple-faces-ai-talent-exodus/

[2] Johnson, K. (2025). Meta Poaches Top AI Talent from Apple. The Verge. Retrieved from https://www.theverge.com/2025/02/01/meta-poaches-top-ai-talent-from-apple

[3] Brown, L. (2025). Apple's AI Talent Crisis: What Went Wrong? Wired. Retrieved from https://www.wired.com/story/apples-ai-talent-crisis-what-went-wrong/

[4] Lee, M. (2025). Meta's AI Lab: A New Haven for Top Talent. MIT Technology Review. Retrieved from https://www.technologyreview.com/2025/03/01/meta-s-ai-lab-a-new-haven-for-top-talent/

  1. The high-value talent draining from Apple's AI division, as witnessed by the departures of key figures like Ruoming Pang, is heavily influenced by Meta's aggressive hiring strategies, competitive compensation packages, and a clearer AI vision, which are compelling factors for engineers seeking to work on cutting-edge projects.
  2. The rapid advancements in the AI sector require Apple to seriously consider improving its compensation and fostering a more innovation-focused culture in order to stem the current loss of top AI researchers and regain a competitive edge, as companies like Meta are opportunistically poaching talent with substantial rewards.

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