Microsoft Clarity Tightens Cookie Consent Policy for EEA, UK, and Switzerland
Microsoft Clarity has announced a significant change in its cookie consent policy. Starting October 31, 2025, the service will enforce strict consent requirements for users accessing websites from the European Economic Area, United Kingdom, and Switzerland. This move aligns with European privacy legislation and may impact session recordings and analytics for website operators in these regions.
Clarity processes two main consent types: analytics storage consent and ad storage consent, each with a binary granted or denied state. Without explicit consent, several Clarity features experience limitations, including fragmented session recordings, inaccurate analytics, and distorted traffic patterns. Website operators in Germany, with visitors from the affected regions, must implement measures to transmit consent-based signals by the October 31 deadline.
Microsoft offers support resources for implementation, including documentation and technical assistance. Operators can use three methods to implement consent signals: Google Consent Mode integration, direct integration with CookieYes, or Clarity's own Consent API. The enforcement will be gradual, with Microsoft implementing changes in phases leading up to the deadline.
Microsoft Clarity's enforcement of cookie consent requirements begins October 31, 2025. Website operators in the affected regions must ensure they have proper consent implementation to avoid service limitations. Microsoft provides resources and support for a smooth transition.
Read also:
- Innovative Company ILiAD Technologies Introduces ILiAD+: Boosting Direct Lithium Extraction Technology's Efficiency Substantially
- Veolia advocates for sustainability by financing eco-friendly environmental projects
- Accelerating the rollout of clean energy sources to avoid the expiration of corresponding credits
- Expansion of Recycled High-Density Polyethylene Market projected at 8.7% yearly rate up to 2034
