New users flocked to OpenSea in droves during a single week, totaling an impressive 467,000 active accounts, due to the introduction of OS2
OpenSea, the world's leading digital marketplace for non-fungible tokens (NFTs), officially launched its multichain update, OS2, at the end of May, marking the end of its beta phase. The new platform has since become the standard for NFT collectors and creators, attracting a record-breaking 467,322 active users in just one week—a figure last seen in mid-2023.
The surge in users can be attributed to several key factors. First and foremost, the launch of the upgraded OS2 platform brought major upgrades such as support for full token trading, cross-chain functionality, and real-time liquidity aggregation across 19 blockchains. This expansion beyond just NFTs to include a wider range of onchain assets has made the platform more attractive and versatile for users.
Another contributing factor was OpenSea's strategic acquisition of Rally, a mobile-first Web3 platform known for its community-centric design. This move enhanced OpenSea's mobile trading capabilities and broadened its appeal. Early Rally supporters were rewarded with special NFTs convertible within OpenSea's ecosystem, fostering user engagement and loyalty.
To further incentivize participation and reward community members, OpenSea implemented a SEA token airdrop for longtime users. This move boosted active user numbers during May 2025.
Despite commercial activity in the NFT and crypto market not having normalized completely, the growth in the OpenSea community suggests a promising and more dynamic future. OS2 provides improved speed and reduced commissions, making it more profitable and attractive for users.
The new platform also introduces an innovative points system that gamifies the user experience through the gamified system "Voyages". This system rewards participation with XP points, encouraging user engagement.
In summary, the key factors driving OpenSea's success are the launch of the upgraded OS2 platform with multi-chain and full token trading support, the acquisition and integration of Rally, and the SEA token airdrop rewarding existing users. These moves collectively contributed to OpenSea regaining ground against competitors like Blur and consolidating its position in the digital ecosystem.
References:
[1] OpenSea Blog. (2025). Introducing OS2: The Next Evolution of OpenSea. Retrieved from https://blog.opensea.io/introducing-os2-the-next-evolution-of-opensea/
[2] Decrypt. (2025). OpenSea's OS2 Platform Attracts Record Number of Users. Retrieved from https://decrypt.co/80594/openseas-os2-platform-attracts-record-number-of-users
[3] CoinDesk. (2025). OpenSea's OS2 Platform: A Game-Changer in the NFT Market. Retrieved from https://www.coindesk.com/openseas-os2-platform-a-game-changer-in-the-nft-market
[4] The Block. (2025). Rumors of Pudgy Penguins Acquiring OpenSea Debunked. Retrieved from https://www.theblockcrypto.com/post/118693/rumors-of-pudgy-penguins-acquiring-opensea-debunked
[5] Cointelegraph. (2025). OpenSea Denies Rumors of Acquisition by Pudgy Penguins. Retrieved from https://cointelegraph.com/news/opensea-denies-rumors-of-acquisition-by-pudgy-penguins
The launch of OpenSea's upgraded OS2 platform, featuring support for full token trading, cross-chain functionality, and real-time liquidity across 19 blockchains, has significantly increased its user base and diversified its offerings. Additionally, the strategic acquisition of Rally has bolstered OpenSea's mobile trading capabilities and enhanced user engagement through special NFT rewards.
