Nike Expands into Metaverse with .SWOOSH Platform and #YourForce1 Competition
Nike is expanding its reach into the metaverse with the launch of the .SWOOSH platform. This innovative digital space allows users to create, buy, and sell digital wearables, fostering a new level of engagement with the brand. Currently, Nike is hosting the #YourForce1 competition on Instagram, inviting users to submit footwear designs. Winners can receive $5,000 and have their designs brought to life as digital sneakers by Nike's own designers.
The .SWOOSH platform is built on blockchain technology, ensuring secure and transparent trades. Users can access this platform directly from the Nike app, where they'll find tools to create custom designs. Nike is even providing users with access to its library of designs to inspire their own creations. The platform enables designers, artists, and enthusiasts to sell their digital wearables through a decentralized marketplace, setting their own prices and receiving payment directly.
The #YourForce1 competition is open until January 29th, giving participants ample time to submit their designs. This competition is just one example of how Nike is embracing the metaverse, providing fans with new ways to interact with the brand and express their creativity.
With the launch of the .SWOOSH platform and the #YourForce1 competition, Nike is solidifying its presence in the metaverse. This move not only expands Nike's reach but also offers users a unique opportunity to engage with the brand, create, and profit from their digital designs. As the competition draws to a close, anticipation builds for the winning designs and the continued growth of the .SWOOSH platform.
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