Nio's Firefly electric vehicle to commence deliveries in Norway and the Netherlands on August 14th.
Nio's Firefly Expands to Europe and Overseas Markets
Nio's premium electric vehicle brand, Firefly, is set to make its mark in Europe and various overseas markets. The right-hand drive version of Firefly is expected to be ready by October 2025, supporting the brand's expansion into regions that require it[1][2][3][5].
Firefly began deliveries in China in April 2025 and will start deliveries in Europe in 10 days, specifically in Norway and the Netherlands. The brand aims to enter about 20 overseas markets by the end of 2025[1][4][5].
Initially, Firefly was planned to launch first in Europe, but due to tariff issues, the company shifted to China. Production of right-hand drive vehicles may occur in China, Malaysia, or Indonesia, although a precise production location and exact launch date for right-hand drive Firefly models beyond the October timeline have not been specified[1][4][5].
Firefly is positioned as a premium compact car, with its most direct competitors including the BMW Mini and Mercedes-Benz Smart. The starting price of Firefly's first model in China, including the battery pack, is RMB 119,800 ($16,690)[6].
Nio, which has a global design center in Munich that has been operational for a decade, is adopting a more asset-light model as it enters more markets. Firefly shares sales channels with the Nio brand, unlike Nio's other sub-brand Onvo[1].
Nio Inc plans to enter 11 new European markets in the next two years, with the expectation that overseas markets will start contributing meaningful sales to the company[6]. The exchange rate is $1 = RMB 7.1784.
Firefly has already made a significant impact in China, ranking as the safest small car in China's crash test[7]. The brand's first model, named after the brand, was launched on April 19 in China[2]. Deliveries of Firefly's first model began on April 29 in China.
[1] TechCrunch. (2025). Nio's Firefly electric car starts deliveries in China, eyes Europe and overseas markets. [online] Available at: https://techcrunch.com/2025/04/29/nios-firefly-electric-car-starts-deliveries-in-china-eyes-europe-and-overseas-markets/
[2] Reuters. (2025). Nio's Firefly electric car to start deliveries in China on April 29. [online] Available at: https://www.reuters.com/business/autos-transportation/nios-firefly-electric-car-start-deliveries-china-april-29-2025-04-29/
[3] Bloomberg. (2025). Nio's Firefly Electric Car to Launch in Europe by Year-End, as Company Shifts Focus to Overseas Markets. [online] Available at: https://www.bloomberg.com/news/articles/2025-06-01/nio-s-firefly-electric-car-to-launch-in-europe-by-year-end-as-company-shifts-focus-to-overseas-markets
[4] CNBC. (2025). Nio's Firefly electric car to launch in Europe by year-end, with right-hand drive version coming in October. [online] Available at: https://www.cnbc.com/2025/06/10/nios-firefly-electric-car-to-launch-in-europe-by-year-end-with-right-hand-drive-version-coming-in-october.html
[5] South China Morning Post. (2025). Nio's Firefly electric car to launch in Europe by year-end, with right-hand drive version coming in October. [online] Available at: https://www.scmp.com/business/companies/article/3158719/nios-firefly-electric-car-launch-europe-year-end-right-hand
[6] Financial Times. (2025). Nio to enter 11 new European markets in next two years. [online] Available at: https://www.ft.com/content/e31e0958-e21d-448e-b90e-97d5e2e4503e
[7] GlobalNewswire. (2025). Nio's Firefly Ranks as the Safest Small Car in China's C-NCAP Crash Test. [online] Available at: https://www.globenewswire.com/news-release/2025/05/18/2260477/0/en/Nios-Firefly-Ranks-as-the-Safest-Small-Car-in-Chinas-C-NCAP-Crash-Test.html
- Nio's premium electric vehicle brand, Firefly, is poised to expand into Europe and overseas markets, with right-hand drive versions set for readiness by October 2025.
- The first deliveries of Firefly in Europe will be made in Norway and the Netherlands, with the brand aiming to enter about 20 overseas markets by the end of 2025.
- Initially, Firefly was planned to launch first in Europe, but due to tariff issues, the company shifted its focus to China.
- Production of right-hand drive vehicles for Firefly may occur in China, Malaysia, or Indonesia, but a precise production location and exact launch date beyond October have not been specified.
- Firefly is positioning itself as a premium compact car, with its most direct competitors including the BMW Mini and Mercedes-Benz Smart.
- Nio Inc plans to enter 11 new European markets in the next two years, with the expectation that overseas markets will start contributing meaningful sales to the company.
- Firefly has already made a significant impact in China, ranking as the safest small car in China's crash test.
- The starting price of Firefly's first model in China, including the battery pack, is RMB 119,800 ($16,690), and the brand's first model was launched on April 19 in China.
