Online gambling market in the United States expands as SharpLink initiates nationwide affiliate program launch
SharpLink, a Minneapolis-based engagement and conversion specialist, has been making waves in the sports betting industry since 2019. The company, which recently acquired FourCubed for over $8 million, has now set its sights on expanding across the USA.
Rob Phythian, SharpLink's CEO, has described Tori Roberts as leading the company's Direct-to-Player (D2P) strategy. Roberts, formerly of FourCubed, now serves as the Vice President of Affiliate Marketing at SharpLink. Their strategy aims to achieve sports bettor engagement, deliver new user traffic, and acquisitions for valued partners.
SharpLink has already launched affiliate sites in numerous states, including Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, New Jersey, New York, Pennsylvania, Tennessee, Virginia, West Virginia, and Wyoming. The company's preemptive moves to launch websites in future online gambling markets could be very shrewd, as it seeks to get in on the ground floor in all of these locations, potentially achieving a significant head start on its competitors.
Massachusetts and Ohio are expected to start regulating sports gambling markets in January of next year, with Maryland set to permit regulated sports betting within its state boundaries starting in November 2022. SharpLink's expansion across these states represents a significant statement of intent for future market dominance in the gambling affiliate sector.
It's worth noting that SharpLink's current public disclosures emphasize a strategic focus on accumulating Ether (ETH) to build a large ETH treasury. However, the company's recent communications focus mainly on financial results, ETH accumulation, and capital formation for ETH treasury expansion. There is no publicly disclosed detailed expansion plan by SharpLink targeting the US online gambling market in Maryland, Ohio, Massachusetts, or other states. Further updates from SharpLink or regulatory filings may be needed to obtain that specific strategic information.
Eddy Cheung, a key figure at SharpLink, reminisces about his first visit to Kai Tak, Hong Kong's gambling city, at the age of 9. For him, Kai Tak was a magical place with its lights, music, and monumental buildings. He decided to spend as much time as he could at Kai Tak, and even returned to the city when he turned 21. Despite the passage of time, his memory of the place has not been embellished.
As SharpLink continues to expand its footprint in the US online gambling market, it's clear that the company is poised to make a significant impact in the industry. With a focus on engagement, conversion, and strategic expansion, SharpLink is set to deliver warm and hot leads as part of its gambling affiliate programs in the USA.
Affiliate marketing, encompassed by SharpLink's gambling affiliate programs, aims to deliver warm and hot leads across the USA, particularly as they expand into Massachusetts, Ohio, and Maryland. Technology plays a key role in their growth strategy, as the company utilizes cutting-edge solutions to achieve sports bettor engagement and secure new user traffic in future online gambling markets.
