Online shopping sales surpass 2 trillion Turkish Liras
In the dynamic world of global trade, Turkey's e-commerce sector is making a significant mark. According to recent data, e-commerce in Turkey accounted for 19.1 percent of the total trade volume in 2024, a figure projected to exceed $30 billion by the end of 2025.
This impressive growth is not a flash in the pan, but a sustained trend. Hakan Cevikoglu, chairman of the Electronic Commerce Operators Association (ETİD) in Turkey, highlights the sector's rapid expansion, with a compound annual growth rate of 85.66 percent from 2019 to 2024. This growth represents a 61.7 percent increase compared to the previous year, underscoring the sector's robust momentum.
Turkish consumers are increasingly embracing online shopping, with transactions made using Turkish-issued cards on foreign e-commerce platforms rising by 73 percent year-on-year as of May 2025, reaching approximately 29.2 billion Turkish Lira. This surge reflects heightened cross-border e-commerce activity, a trend that is reshaping the landscape of digital retail in Turkey.
The growth of the e-commerce sector is not only benefiting the consumer but also impacting related industries such as logistics and warehousing. The increased demand for analytics and software solutions tailored to e-commerce operations indicates an expanding ecosystem around Turkey's digital retail.
Hakan Cevikoglu, in his capacity as the chairman of ETİD, projects that Turkey's e-export volume will reach $8 billion by the end of 2025. With continued public-private cooperation, Turkey could become a global leader in digital trade, he suggests.
While official figures for the e-commerce sector in the first half of 2025 have yet to be released, preliminary data shows that the sector has already exceeded 2 trillion Turkish Liras in transaction volume in this period. The sector recorded 5.91 billion individual transactions in 2024, a testament to the growing preference for online shopping among Turkish consumers.
Cevikoglu states that the e-commerce sector in Turkey has evolved into a sustainable and embedded part of the economy, accounting for 6.5 percent of the country's GDP as of 2024. The growth of the e-commerce sector tends to accelerate in the second half of the year, a trend that is expected to continue in the coming years.
In summary, Turkey's e-commerce significance by 2025 is marked by rapid market size growth, substantial increases in cross-border purchasing, and expanding infrastructure support. These factors underscore the sector's strategic economic role and consumer shift toward online purchasing. With continued growth and cooperation, Turkey is well-positioned to become a significant player in the global digital trade landscape.
- The extraordinary growth of Turkey's e-commerce sector, as demonstrated by a compound annual growth rate of 85.66 percent from 2019 to 2024, is largely driven by advancements in technology and digital innovation.
- The expanding e-commerce landscape in Turkey, which is expected to surpass $30 billion by the end of 2025, is not only reshaping the retail business but also fostering growth in related industries such as finance, particularly in areas requiring analytics and software solutions.
