Oppo unveils upcoming camera technology in partnership with Hasselblad, expected for launch this year
In a significant move for the mobile photography industry, Oppo and Hasselblad have announced an extension of their camera partnership, promising to push the boundaries of mobile imaging even further. The announcement was made at an event in Gothenburg, Sweden, the headquarters of Hasselblad.
Over the past four years, this partnership has brought the professional camera experience of Hasselblad to Oppo's global users, shaping over 15 flagship devices across Oppo's Find X and Find N series. The extension of the collaboration will continue to integrate Hasselblad's legendary imaging expertise with Oppo's cutting-edge mobile technology to establish "a new benchmark" in picture quality and color science.
The next-generation mobile imaging system co-developed by Oppo and Hasselblad is an advanced camera technology set to debut with Oppo’s upcoming flagship phones, notably the Find X9 series expected in late 2025. This new system will build on features introduced in previous generations, including Hasselblad Master Mode inspired by the Hasselblad X2D medium format camera, Hasselblad Portrait Mode simulating classic lenses, and the XPAN mode for wide aspect ratio images.
Oppo’s recent flagship, the Find X8 Ultra, already features breakthroughs like a Penta Camera System, True Chroma Camera, AI Bokeh Engine for precise portrait effects, and ultra-clear 50MP image formats. The new imaging system is expected to advance these capabilities further, offering significant improvements in photo quality, color accuracy, portrait effects, and user control inspired by professional Hasselblad cameras.
Details about the new mobile imaging system are scarce at this point, with technical specifications yet to be publicly disclosed. However, more details and a full reveal of the new system will be shared later this year. The next phone under this partnership will be revealed in late 2025.
This partnership is a three-year agreement, which has now been extended for at least one additional hardware cycle. If you're an Oppo fan, you can expect Hasselblad's photo processing to continue in their upcoming devices. However, rumours suggest that OnePlus, despite its close partnership with Oppo, is rumored to be dropping Hasselblad from next year's flagship.
This extension of the collaboration between Oppo and Hasselblad reflects Oppo’s commitment to delivering flagship-grade camera experiences to users worldwide. It marks a significant step forward in Oppo’s 17-year journey of mobile imaging innovation, aiming to set new industry standards in mobile photography.
As part of their extended collaboration, Oppo and Hasselblad will continue to integrate Hasselblad's legendary imaging expertise with Oppo's cutting-edge mobile technology, promising advancements in photo quality, color accuracy, portrait effects, and user control, transforming smartphones into high-quality gadgets for photography. The next-generation mobile imaging system, co-developed by Oppo and Hasselblad, is set to debut with Oppo’s upcoming flagship phones, ushering in a new standard in mobile photography.
