Optimal Posting Hourson LinkedIn in the Year 2025
Maximising LinkedIn Engagement: A Comprehensive Guide
In today's digital age, understanding the best times to post on LinkedIn is crucial for businesses and professionals looking to make an impact. Here's a breakdown of the optimal posting times based on current and future trends.
2023 and Beyond
The most effective strategy to maximise LinkedIn engagement is to focus on midweek—Tuesday, Wednesday, and Thursday—during business hours, particularly mornings between 8 AM and 12 PM and early afternoons between 1 PM and 4 PM. Peak engagement windows often fall around 10 AM to 12 PM and early afternoon between 1 PM and 4 PM. For company pages, posting between 10 AM and 1-4 PM midweek is optimal[1][2][4].
Day-by-day Suggestions
- Monday: Posting in the morning around 9-11 AM can work, although Mondays are usually less popular.
- Tuesday: Early morning 6-8 AM and 8-10 AM are strong engagement times.
- Wednesday: Popular times are 8-10 AM, 12 PM, and 3-6 PM or even 6-9 PM for evening engagement.
- Thursday: Around 9-10 AM is good.
- Friday: Morning at 9 AM is favorable.
- Weekends: Generally lower engagement, but if posting, late morning or early afternoon (like 10 AM or 1 PM) is preferable[1][4].
Best Days for Posting Jobs
Wednesday, Saturday, and Sunday are the best days to post jobs on LinkedIn. Between 12:00 to 3:00 pm, 3:00 to 6 pm, or 6 to 9 pm are the best times to post jobs[1].
Ideal Times for B2B and B2C Businesses
B2B businesses may find catching people before work, at lunch, and after their evening commute to provide the best results. B2C companies find lunchtime to be the ideal time to connect with customers on LinkedIn[3].
Posting Frequency
It is recommended to post on LinkedIn at least once per day[5]. Using YouTube scheduling software can help ensure posts are seen when the audience is most active.
Times to Avoid
The worst times to post on LinkedIn on Monday are 10:00 PM, 11:00 PM, 2:00 AM, and 12:00 PM. The worst times to post on LinkedIn on Thursday are 1:00 AM, 3:00 AM, 2:00 AM, and 11:00 PM. The worst times to post on LinkedIn on Wednesday are 4:00 AM, 3:00 AM, 12:00 AM, and 10:00 PM. The worst times to post on LinkedIn on Sunday are 4:00 AM, 11:00 AM, 3:00 AM, and 5 AM. The worst times to post on LinkedIn on Tuesday are 11:00 PM, 4:00 AM, 2:00 AM, and 10:00 PM. The worst times to post on LinkedIn on Saturday are 5:00 AM, 4:00 AM, 10:00 PM, and 12:00 AM. The worst times to post jobs on LinkedIn on Saturday are 5:00 AM, 4:00 AM, 10:00 PM, and 12:00 AM. The worst times to post on LinkedIn on Friday are 5:00 AM, 4:00 AM, 10:00 PM, and 12:00 AM[1][2][4].
Healthcare Organisations
Healthcare organizations find mid-mororning to early afternoon to be the most productive times[2]. Professionals in the software business are best contacted before or during lunch when they are not engaged in their work[3].
Experimenting with these times and using LinkedIn analytics or management tools can help you refine the best posting schedule for your specific audience[4].
[1] Hootsuite. (2021). The best times to post on LinkedIn in 2023. Retrieved from https://blog.hootsuite.com/best-time-to-post-on-linkedin-2023/
[2] Sprout Social. (2021). The best times to post on LinkedIn. Retrieved from https://sproutsocial.com/insights/best-times-to-post-on-linkedin/
[3] Buffer. (2021). The best times to post on LinkedIn. Retrieved from https://buffer.com/library/best-times-to-post-on-linkedin
[4] Later. (2021). The best times to post on LinkedIn. Retrieved from https://later.com/blog/social-media-marketing/best-times-to-post-on-linkedin/
[5] LinkedIn. (2022). How often should you post on LinkedIn. Retrieved from https://www.linkedin.com/help/linkedin/answer/64616/how-often-should-i-post-on-linkedin?lang=en
social media scheduling technology can be utilized to optimize LinkedIn posts during the determined peak engagement hours, such as mornings between 8 AM and 12 PM and early afternoons between 1 PM and 4 PM, midweek—Tuesday, Wednesday, and Thursday. The entertainment value of LinkedIn content can be heightened by posting demonstrative visuals and story-driven insights that resonate with the audience.
