"Our organization unveils r.Potential: Empowering businesses to tactically handle both human and digital workforces efficiently"
San Francisco, March 2025 - A new company, r.Potential, has been launched by the global talent solutions group SIX: ADEN, with backing from both SIX: ADEN and Salesforce. The company's mission is to empower businesses to automate work without dehumanizing their workers.
Greg Shewmaker, previously Senior Vice President of Global Operations and AI at SIX: ADEN, will serve as the CEO of r.Potential. The main office of r.Potential is situated in San Francisco.
r.Potential is partnering with Salesforce's Agentforce platform and its AgentExchange. This collaboration aims to integrate AI-driven tools into business operations, enhancing decision-making, customer engagement, and operational efficiency.
The partnership aligns with Salesforce’s broader approach of combining AI technologies with comprehensive CRM and digital engagement platforms. Through this, senior business leaders can harness AI to improve customer experiences across multiple channels, unify data for a 360-degree view, and automate routine tasks, thus adapting faster to market and workforce changes and driving strategic outcomes.
r.Potential's solution includes integrative, adaptive, and predictive intelligence. It suggests configurations of human and digital potential based on various factors, helping organizations automate work without dehumanizing their workers and avoiding unnecessary waste.
r.Potential leverages decades of proprietary employment data, publicly available data, and company-specific data for up-to-date workforce insights. The company is positioned to help tens of thousands of organizations execute prescriptive workforce configurations.
The strategic partnership between r.Potential, SIX: ADEN, and Salesforce focuses on leveraging Salesforce’s AI and digital engagement capabilities to help senior business leaders navigate the future of work with AI. This partnership aims to position senior business leaders to embrace the future of work by enabling new levels of agility, automation, and data-driven decision-making that are essential as AI reshapes business functions, workforce dynamics, and customer expectations.
r.Potential is leveraging vast information not currently found in existing AI models, including real-time global labour data and decades of workforce insights from SIX: ADEN. The company's mission is to strengthen and secure the full potential of humans with AI.
[1] Salesforce's AI strategy and Agentforce applications. [3] Expanded partner integrations.
- The strategic partnership between r.Potential, SIX: ADEN, and Salesforce aims to position senior business leaders to invest in the future of work by embracing artificial-intelligence, leveraging Salesforce’s AI and digital engagement capabilities to achieve new levels of agility, automation, and data-driven decision-making that are essential as AI reshapes business functions, workforce dynamics, and customer expectations.
- The finance sector is set to benefit significantly from the collaboration between r.Potential and Salesforce, as the integration of AI-driven tools into business operations could lead to enhanced decision-making and operational efficiency, ultimately driving strategic outcomes.
- r.Potential's solution, which includes integrative, adaptive, and predictive intelligence, will not only help automate work without dehumanizing workers but also provide up-to-date workforce insights by leveraging decades of proprietary employment data, publicly available data, and company-specific data, thus solidifying its position in the market to help tens of thousands of organizations execute prescriptive workforce configurations.
