Partnership Established Between Allwyn and MADIC UK for Expansion of Electronic Point of Sale (EPOS) Software
Allwyn Takes Over UK National Lottery, Partners with MADIC UK for Modernization
Allwyn UK has officially taken over as the operator of the UK National Lottery, starting from February 1, 2024, following a competitive tender process. This transition marks a strategic pivot for Allwyn, as they focus on lottery and online gambling operations, while divesting casino assets in Germany and Australia to streamline their business around core lottery and iGaming activities.
To support the delivery and expansion of National Lottery services, Allwyn has partnered with MADIC UK, a company specializing in lottery retail and technology solutions. This partnership aims to enhance the retail presence and operational capabilities required for running a large-scale national lottery.
Regarding the impact on popular games, Allwyn's takeover has maintained continuity of key lottery draws such as EuroMillions, Set For Life, Lotto, HotPicks, and Thunderball. With the partnership with MADIC UK, these games will receive technological upgrades and service improvements to enhance player experience and operational efficiency. There is no indication of these games being replaced or discontinued, but rather a modernization and potentially expanded offerings under Allwyn's management.
The new partnership has led to the creation of a brand new EPOS software. This software will enable retailers to sell lotto products at checkouts that are integrated with MADIC UK's Point-of-Sale solution. The prototype of this new EPOS software will be officially introduced at the National Convenience Show 2024, which will take place between April 29 and May 1 in Birmingham.
Alex Green, Allwyn's director of channel operations, expressed delight at partnering with MADIC UK, stating, "We are excited to partner with MADIC UK as we continue to invest in the retail channel and in-store technology for the future." Emma Baillie, MADIC UK's solutions management director, considers the integration with The National Lottery and evoPOS a significant milestone in the product's evolution.
Allwyn reported strong results and growth in the fourth quarter and full year 2023. This success was reflected in their performance, which triggered the handover of responsibility from Camelot following a solid unaudited year performance that doubled the revenue of the previous corresponding period.
This marks a significant milestone for Allwyn as they consolidate their position as a global lottery operator, managing lotteries in countries including the UK, Austria, and the Czech Republic. However, the transition has raised concerns related to the transparency of the gambling sector and the potential impact on the UK Gambling Commission's position. Earlier in the same month, there was a controversy regarding Allwyn allegedly borrowing millions from Russia's VTB and Sberbank. However, the company was not in violation of any sanctions.
In conclusion, Allwyn UK's takeover and partnership with MADIC UK represent a significant step forward in modernizing The National Lottery. This partnership aims to make National Lottery draw games more easily available to a larger number of players, both new and existing, and to raise more money for projects funded by The National Lottery.
The partnership with MADIC UK will bring technological upgrades and service improvements to National Lottery games, enhancing player experience and operational efficiency. The new EPOS software, created as a result of this partnership, will be showcased at the National Convenience Show 2024.
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