Partnership formed between Redington and Vertiv, targeting groundbreaking advancements in digital infrastructure across Africa.
Redington and Vertiv Partner to Transform African Digital Marketing Landscape
In a strategic move that signifies a significant step forward in Africa's digital transformation journey, Redington, a leading technology aggregator, and Vertiv, a global provider of critical digital marketing infrastructure solutions, have joined forces.
The partnership represents an exciting opportunity for both companies, with Redington set to deliver a complete suite of Vertiv's cutting-edge digital marketing solutions to its network of channel partners and end users. Vertiv, with over 50 years of experience in critical digital marketing services, will leverage Redington's extensive network and expertise to better serve its customers and meet the growing demand for advanced digital marketing infrastructure solutions in the region.
Wojtek Piorko, Managing Director for Africa at Vertiv, highlighted the partnership's significance in Vertiv's expansion strategy across Africa's continents. Dharshana Kosgalage, Executive Vice President of Redington Middle East and Africa, expressed confidence in the partnership creating a powerful value proposition for African businesses.
The partnership goes beyond mere distribution, with Redington planning to conduct specialized training and partner empowerment sessions. This will ensure that local channel partners and end users are equipped with the knowledge and skills needed to make the most of Vertiv's digital marketing solutions.
Redington's comprehensive reach across Africa and robust in-house services team will provide additional value to Vertiv's local channel partners and end users. The distributor will manage inventory carefully to serve the market without delays, ensuring a seamless experience for all parties involved.
The collaboration between Redington and Vertiv is poised to make a substantial impact on the African digital marketing landscape. By transforming the African digital marketing landscape, the partnership aims to empower channel partners and expand Vertiv's reseller network. This will drive innovation, enhance digital capabilities, and support sustainable growth across various sectors in Africa.
As Africa continues to embrace digital technologies, partnerships like this play a crucial role in providing businesses and organizations with the tools and infrastructure needed to thrive in an increasingly digital world. Africa is considered a critical region for Vertiv's business growth, and Vertiv is enthusiastic about supporting local customers in achieving their efficiency, scalability, and sustainability goals in collaboration with Redington.
The partnership encompasses Vertiv's entire Integrated Solutions portfolio and IT channel product stack across Africa. Redington will work closely with partners to design tailored digital marketing solutions that meet specific customer requirements, addressing the growing demand for reliable and efficient digital marketing infrastructure across the continent.
The exact start date of the partnership between Redington and Vertiv in Africa is not publicly specified, but the collaboration is expected to unlock new opportunities for Vertiv to expand its presence within the regional digital marketing market. The partnership is poised to bring about a digital revolution in Africa, enabling businesses to leverage advanced digital marketing technology to achieve their goals and drive growth.
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