Pet Owners Seek Sustainable, Functional Snacks as Human Trends Influence Purchases
Pet owners are increasingly seeking functional benefits in snacks for their pets, mirroring human snacking trends in the post-COVID world. They're willing to pay more for clean-label, sustainable treats that offer a 'dual personality' of health and indulgence. Despite financial constraints, consumers continue to spend on sustainability selectively, with 25% struggling to define sustainability and 60% unsure about 'carbon neutral' claims.
Pet treat producers are responding to these demands. Companies like ANIBIO, Nürburger, Alpenwuff, and love & peas are developing products that focus on both health and enjoyment. ANIBIO emphasizes natural, high-quality ingredients for taste and health, while Nürburger offers nutrient-rich broths supporting vitality. Alpenwuff creates hypoallergenic, sustainable foods, and love & peas provides healthy, vegan options combining nutrition and enjoyment.
During inflation, consumers continue to snack multiple times a day, seeking an energy boost. They want to be 'heroes' by using sustainable products, but producers must empower them by clearly communicating the benefits of their sustainability practices. This means explaining how their products help consumers, not just the environment or community.
Pet owners want pet snacks that offer more than just hunger alleviation. They're looking for functional benefits, sustainability, and a 'dual personality' of health and indulgence. Producers are rising to meet these demands, with companies like ANIBIO, Nürburger, Alpenwuff, and love & peas leading the way. As consumers become more mindful of their spending, clear communication about sustainability practices will be key to engaging them.
