Placer.ai Promotes Ethan Chernofsky to Chief Marketing Officer
In a significant move, Placer.ai, a leading location analytics company, has promoted Ethan Chernofsky to the position of Chief Marketing Officer (CMO). Chernofsky, who previously served as Senior Vice President of Marketing at Placer.ai, will now oversee marketing programs and innovations at the company.
Chernofsky brings a wealth of experience to his new role, having held previous positions as VP of Marketing at Orbs, Director of Corporate Marketing at Similar Web, and VP at Headline Media. Prior to his promotion, he served as SVP of Marketing at Placer.ai.
Placer.ai's current market intelligence platform is a best-in-class location analytics tool, widely used for tracking traffic counts, population-based trends, retail format analyses, and more. It supports diverse applications such as site evaluation, tenant mix optimization, marketing amplification, and lease negotiation through detailed visitation and demographic data.
Key features and capabilities of the platform include Traffic Count and Foot Traffic Insights, Population-Based Trends, Retail Format Analyses & Tenant Mix, Market and Chain Level Analysis, Competitive Intelligence & Media Solutions, and more. These features enable Placer.ai to help retail, real estate, and marketing professionals make data-driven decisions, refine strategies, and gain a competitive edge.
Looking ahead, Placer.ai is focused on enhancing data-driven decision-making, improving market and consumer insights, expanding solutions for media strategy upgrading and experiential marketing, and enabling better understanding of office and commercial real estate recovery post-pandemic. These improvements are planned for the near future, with the company showcasing these innovations at major industry events such as CREtech, TMRE, and Possible Conference in 2025.
In a statement, Chernofsky expressed his gratitude for the opportunity to continue guiding the process at Placer.ai and expressed excitement about the future of the company. He noted that the retail and grocery sectors are undergoing significant change, and Placer.ai offers a critical vantage point into these shifts.
Recently, Placer.ai published a new report on grocery visitation trends in May, and the company's platform is expanding to include even more features. The GroceryTech session, featuring insights from Schnucks, Forty Acres Market, and Placer.ai, is an example of the company's commitment to providing valuable insights into the grocery industry.
As Placer.ai continues to grow and evolve, it remains focused on delivering location analytics across traffic counts, shopper demographics, retail formats, and market trends. With Chernofsky at the helm of marketing efforts, the company is poised to make a significant impact in the retail and real estate industries.
Chernofsky holds a bachelor's degree in government, diplomacy, and strategy from Reichman University in Israel and a master's degree in international relations from The London School of Economics and Political Science. His educational background, coupled with his extensive industry experience, makes him an ideal fit for his new role at Placer.ai.
Chernofsky's educational background in government, diplomacy, and strategy from Reichman University and international relations from The London School of Economics, combined with his extensive experience in marketing within the technology sector, will undoubtedly bring a unique perspective to his role as Chief Marketing Officer at Placer.ai, potentially driving innovation in their business operations that rely on finance and technology. In his new position, Chernofsky will oversee marketing programs and innovations, ensuring Placer.ai continues to deliver valuable insights and services to retail, real estate, and marketing professionals.
