Platinum market in India's jewelry sector receives renewed energy following PGI India's Buyer-Seller Meet in 2025
Platinum Guild International's 2025 Platinum Buyer-Seller Meet Concludes Successfully in Kochi
The 2025 Platinum Buyer-Seller Meet (BSM), organised by Platinum Guild International (PGI) in India, wrapped up on a high note in the city of Kochi. The event brought together 60 retailers and 14 manufacturers, fostering collaboration and driving growth for the platinum jewellery industry.
Goals of the 2025 Platinum Buyer-Seller Meet
The primary aim of the event was to facilitate business growth and networking opportunities for official platinum jewellery manufacturers and retailers under the PGI programme. It also provided a platform for industry leaders to exchange ideas and discuss innovative strategies for advancing the platinum jewellery market.
Outcomes of the 2025 Platinum Buyer-Seller Meet
The event concluded successfully, highlighting its effectiveness in fostering collaboration and driving growth for the platinum jewellery industry. The meet likely promoted the latest platinum jewellery collections, including categories such as Platinum Love Bands, Platinum Evara, and Men of Platinum. These collections are part of PGI's three signature brands and will be supported by integrated marketing campaigns.
The collections showcased at the meet will be launched across partner retail stores, providing retailers with the opportunity to stock up on the best pieces for the upcoming festive season. The event set a decisive tone for a successful quarter, energising partners with a renewed focus on design excellence and profitability.
PGI's Commitment to Quality Assurance
PGI's commitment to quality assurance is evident in its quality programme, which includes a Unique Identification Number and a tamper-proof quality assurance card for each piece of jewellery. The organisation also partners with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme, with each piece having an assured purity as high as 95%.
Optimism for Platinum's Future in India
Tim Schlick, Chief Executive Officer of Platinum Guild International, expressed optimism about the future of platinum in India. Pallavi Sharma, Deputy Country Manager of PGI, emphasised a focus on bringing platinum to new consumer groups due to its competitive market pricing. The event aimed to position platinum as the metal of choice for modern Indian consumers, with a focus on success, innovation, and growth in the platinum industry.
PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA, and India. The organisation's consumer marketing and educational programmes aim to develop awareness and an appreciation for platinum's unique properties as a precious metal for fine jewellery.
The 2025 Platinum Buyer-Seller Meet reaffirmed PGI India's commitment to innovation, collaboration, and consumer-led strategies, as it continues to drive growth and foster the development of the global platinum jewellery market.
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