Powering Jenningsbet Shops through Vantage Terminals - New Equipment Adoption
The UK horse racing industry is facing a potential threat from the government's proposed tax hike, with the British Horseracing Authority (BHA) warning that such an increase could devastate the industry and lead to job cuts. However, away from the political arena, a significant partnership is taking shape in the world of retail betting.
Inspired Entertainment, a global leader in supplying top-tier gaming solutions, has partnered with Jenningsbet, the largest independent retail bookmaker in the UK and a family-owned business known for its excellence and robust integrity practices. This collaboration will see Inspired Entertainment supply Jenningsbet with cutting-edge gaming products, with the deployment of 570 Vantage terminals across approximately 144 of Jenningsbet's shops in the UK.
Brooks Pierce, CEO of Inspired Entertainment, expressed his happiness about partnering with Jenningsbet, stating, "We are thrilled to be partnering with the UK's largest independent bookmaker." Greg Knight, CEO of Jenningsbet, shared similar sentiments, emphasising that the agreement is a testament to his team's strategy to dazzle customers with experiences that defy expectations.
The rollout of these new terminals is expected to start in the final quarter of the year. The deployment is expected to positively impact customer engagement by providing innovative gaming technology that can attract and retain customers through improved service quality and enhanced gaming options within Jenningsbet shops.
The collaboration aligns with Jenningsbet's commitment to offering the best experience to customers and staying at the forefront of the industry. Jenningsbet's CEO highlighted that this collaboration supports their goal to offer the best customer experience and maintain a leading position in the retail betting industry. Inspired's CEO also emphasised working closely to ensure a seamless rollout and help Jenningsbet continue its growth.
Inspired Entertainment is known for powering leading gaming operators worldwide, and this partnership is no exception. The company's market-leading Vantage terminals are expected to enhance customer engagement, providing a boost to Jenningsbet's retail operations.
Inspired Entertainment and Jenningsbet are committed to keeping all fans engaged and offering best-in-class experiences. As the UK horse racing industry braces for potential challenges, this partnership serves as a beacon of innovation and growth within the sector.
[1] Inspired Entertainment Press Release, [link to press release] [2] Jenningsbet Press Release, [link to press release] [4] Gambling Insider, [link to article]
- The world of retail betting is experiencing innovation as Inspired Entertainment, a global leader in supplying gaming solutions, partners with Jenningsbet, the largest independent retail bookmaker in the UK.
- The collaboration between Inspired Entertainment and Jenningsbet will see the deployment of 570 smart-home-devices, which are the market-leading Vantage terminals, across approximately 144 of Jenningsbet's shops in the UK.
- This partnership in the retail sector, amidst potential challenges in the UK horse racing industry, highlights growth and innovation in the broader finance, business, technology, gadgets, and retail segments.
