Public transportation service Valley Transit to implement Wisgo payment system within its entire bus network starting from August 1.
Valley Transit Introduces Fare Capping with Wisgo System
Starting August 1, 2025, Valley Transit in Appleton, Wisconsin, has launched the Wisgo payment system, offering riders a more convenient and affordable way to pay for their transit fares.
The Wisgo system, powered by Umo, allows riders to pay using the Wisgo mobile app or a reloadable Wisgo card. Funds can be easily loaded onto these payment methods via credit/debit cards, Apple Pay, or Google Pay. To use the system, riders simply need to scan their mobile app or tap their card when boarding, and the fare is automatically deducted.
One of the key features of the Wisgo system is fare capping. This innovative system ensures that riders won't pay more than a daily or monthly limit. A daily fare cap of $4 means that riders won't pay more than the equivalent of two rides per day. Meanwhile, a monthly fare cap of $60 ensures that frequent riders save money, as any additional rides within the month are free.
Valley Transit's General Manager, Ron McDonald, expressed his excitement about the introduction of Wisgo, stating that it aims to make transit more accessible, affordable, and rider-friendly. With the Wisgo system, Valley Transit hopes to attract more riders and make the transit experience more enjoyable for all.
It's important to note that while cash payments are still accepted across all Valley Transit routes, riders will not receive the benefits of fare capping when paying with cash.
In summary, the Wisgo system offers a convenient and affordable way to pay for transit fares, with automatic deduction upon scanning or tapping, and fare capping to ensure that riders don't pay more than a daily or monthly limit. With the Wisgo system, Valley Transit aims to make transit more accessible and rider-friendly for all.
- Valley Transit's choice of the Wisgo system, featuring technology like fare capping, is designed to make public-transportation more affordable and attractive for riders.
- By implementing the innovative fare-capping technology, Valley Transit hopes to encourage more people to adopt using technology like the Wisgo mobile app or reloadable Wisgo card for their transit needs.
- The data-and-cloud-computing capabilities of the Umo-powered Wisgo system enable it to offer benefits like fare capping, providing convenience and savings for daily commutes or frequent transit users.
- Implementing the Wisgo system with its fare-capping feature can be seen as a step forward in the transportation industry, aligning with the broader trend of integrating technology in financial services and other sectors.
