Ralph Lauren & Microsoft's Copilot AI Revolutionize Shopping with 'Ask Ralph'
Ralph Lauren has teamed up with Microsoft 365's Copilot AI to elevate its shopping experience. Users can now engage with the 'Ask Ralph' feature within the app, seeking style advice and fashion inspiration. This aligns with a growing trend of consumers embracing generative AI for product suggestions, with electronics and jewelry leading in conversion rates.
Copilot users can input prompts, such as 'What should I wear to a holiday party in NYC,' and receive personalized, shoppable product curations from participating retailers. Ralph Lauren's introduction of 'Ask Ralph' follows a September 2025 integration by OpenAI, which enabled direct purchases through ChatGPT for Etsy and Shopify in the U.S. market.
Target has noticed this shift and is updating its infrastructure to support longer search queries and agent-to-agent communication. Retailers like Revolve, Steve Madden, Tuckernuck, Rent the Runway, and Lulus are already live on the platform. Microsoft 365's partnership with Copilot allows users to discover fashion through natural conversation, appealing to shoppers more than traditional ads or product recommendations.
The integration of AI into the shopping journey is transforming the way consumers interact with retailers. With Ralph Lauren's 'Ask Ralph' feature and Microsoft 365's Copilot AI, shoppers can now engage in natural, conversational searches, leading to more personalized and efficient shopping experiences.
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