Refashioned intimate content application debuts with a refined image
In the ever-evolving digital landscape, a new app called Linq is making waves with its unique approach to balancing technology and human-centred design. Created by Wildish & Co, the identity for Linq aims to tackle the serious issue of image-based abuse that affects millions in the UK.
The core concept of Linq is "Practice safe sext," offering users control over their intimate content even after it's sent. The branding of Linq, developed through extensive user testing and a series of workshops, is designed to balance sophistication and approachability. Warm colours, subtle typography, and graphic framing devices are used to create a visual identity that effectively conveys the spirit of the app.
Rupert Bradshaw, Linq's CMO, praised the collaboration with Wildish, stating it felt like an extension of their own team. He further added that the brand was created to resonate with key audiences, not just to be liked by the creators. The logotype, a visual representation of the 'link' in its name, is designed to feel normalised, trustworthy, and secure while remaining approachable.
Screenshots are blocked by default in Linq, ensuring privacy for its users. The app works within every messaging and dating app, and only the intended recipient can open it. Future updates may allow users to block others from showing the content to someone else, possibly using face recognition technology.
The final user test showed an 86% approval rating among "nude senders," giving Linq high confidence in the branding delivered by Wildish. The heart icon used throughout the Linq identity resembles a combination of the logos for Airbnb and The British Heart Foundation, symbolising a blend of technology and human-centred values.
Linq's entry into the Brand Impact Awards underscores its commitment to making a difference in the digital world. By focusing on user experience, visual identity, and storytelling, the brand effectively balances technological innovation with human needs, addressing a pressing issue while maintaining a user-friendly interface. Linq's approach to branding is a testament to the power of collaboration and user-centric design in creating impactful and meaningful digital solutions.
- The warm colors and subtle typography used in Linq's branding create a visual identity that effectively conveys the app's sophisticated and approachable spirit.
- Wildish & Co's logo design for Linq aims to feel normalised, trustworthy, and secure, while remaining approachable to its key audiences.
- The heart icon used throughout Linq's identity is a symbol of a blend of technology and human-centred values, resembling a combination of the logos for Airbnb and The British Heart Foundation.
- Linq's approach to branding, developed through extensive user testing and a series of workshops, is designed to balance technological innovation with human needs.
- The logotype of Linq is a visual representation of the 'link' in its name, symbolising a connection between users that prioritizes privacy and security.
- The branding of Linq, praised by Rupert Bradshaw, the CMO of Linq, was designed to resonate with its key audiences, not just to be liked by the creators.
- The final user test for Linq showed an 86% approval rating among "nude senders," giving the app high confidence in the branding delivered by Wildish & Co.
