Release date for the ROG Xbox Ally X revealed, yet the cost remains unclear
The highly-anticipated handheld gaming devices, the ROG Xbox Ally and ROG Xbox Ally X, are set to hit the market soon. According to leaks and industry speculation, the prices and pre-order dates for these devices have been revealed, although official details are yet to be confirmed by Microsoft and Asus.
The ROG Xbox Ally, priced around $549.99 USD, and the more advanced ROG Xbox Ally X, expected to cost approximately $899.99 USD, are poised to offer a console-like gaming experience in a handheld device.
Pre-orders for both devices are expected to begin around September 25, 2025, although this date is unofficial and subject to change. The official release date for both devices is set for October 16, 2025, in several countries including the United States, Australia, and others.
The ROG Xbox Ally X, in particular, will allow players to easily download and play games from all major PC storefronts, including Steam, Epic, Battle.net, and Xbox Game Pass. This device, scheduled for release on October 16, was the focus of a large booth at Gamescom this year, where games not traditionally on Xbox hardware were demoed, such as Silksong.
The UI of the ROG Xbox Ally X has been overhauled to better mimic a console experience, setting it apart from a typical handheld PC. The ever-changing economic landscape and tariff policies might lead to even higher prices for the ROG Xbox Ally X, but a final pricing announcement is expected closer to the launch in September or October.
In summary, the ROG Xbox Ally and ROG Xbox Ally X are set to compete with the Steam Deck and Switch 2 in the handheld gaming market. Pre-order information for these devices will be released in the coming weeks, with the official release date set for October 16, 2025.
| Device | Expected Price (USD) | Pre-order Start | Release Date | |-------------------|---------------------|------------------------|---------------------| | ROG Xbox Ally | ~$549.99 | ~September 25, 2025 (unofficial) | October 16, 2025 | | ROG Xbox Ally X | ~$899.99 | Same as above | October 16, 2025 |
[1] Polygon [2] GameSpot [3] IGN
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