Restaurant order management system streamlined through $1.33 million pre-seed funding by Saudi's Blend
MB Staff writes:
In the bustling food delivery landscape of Saudi Arabia, a Riyadh-based startup named Blend is making waves. Founded by Omar Alluhayyan in 2023, Blend has recently secured $1.33 million in a pre-seed round, setting the stage for its expansion beyond the Kingdom.
Blend's primary mission is to simplify the lives of restaurant owners by offering a software solution that manages all their online orders from various food delivery platforms through a single dashboard. This innovative solution solves the problem of restaurants using multiple devices or tabs for each food delivery partner by integrating with the POS software of restaurants.
Currently, Blend supports five leading food delivery platforms in the Kingdom, including HungerStation, Jahez, The Chefz, To You, and Mrsool. The startup plans to use the latest funds to further enhance its product, aiming to provide an even smoother experience for both restaurant owners and delivery partners.
Interestingly, Blend is not just a food delivery management solution. It also has two main divisions: Data Science Solutions and Talent Solutions, focusing on using AI, data, and analytics to optimize business performance. Blend360, likely the full name or affiliated company, specializes in AI-driven business solutions alongside talent marketplace services. Another entity called Blend Labs is a fintech company focused on mortgage technology.
Blend's expansion plans are ambitious. While Blend Labs is focusing on revenue growth and increased contract backlog, Blend360 is aiming to maintain and grow its client engagements via specialized AI and digital talent solutions. However, neither company has disclosed the names of their investors in the pre-seed round.
As Blend prepares to launch in other markets of the region, including Kuwait and Bahrain, by the end of 2025, it will face competition from other AI service providers and digital talent marketplaces. In the fintech space, Blend Labs will compete with other mortgage technology and fintech companies facing similar market pressures and evolving customer demands.
In terms of pricing, Blend charges $64 per month per branch for its six-month plan, and $42 per month per branch for its annual plan, according to its website. Despite the competitive landscape, Blend's innovative approach to streamlining food delivery management could make it a strong contender in the market.
[1] TechCrunch article [2] Blend's website [3] Arab News article [4] Gulf Business article [5] VentureBeat article
