Retail giant Penneys unveils mobile application for casual shopping, enabling users to explore fashion trends and monitor inventory levels.
Penneys Launches Digital App to Boost In-Store Shopping Experience in Ireland
Penneys, the popular Irish retailer, has taken a step forward in harnessing the power of digital technology by launching a new app in Ireland. The app, available for download on both the Apple Store and Google Play Store, aims to support Penneys' physical stores and extend the shopping experience beyond the brick-and-mortar stores.
The Penneys app offers a variety of features designed to make shopping more convenient and enjoyable. Customers can browse the latest trends, check real-time stock availability at their local stores, and access store information such as opening hours and directions.
One of the key features of the app is the ability for customers to opt-in for personalised notifications about the latest arrivals, collection launches, and exclusive updates. This feature ensures that customers are always in the know about the newest trends and styles at Penneys.
The app also includes a favourites feature, allowing customers to save their preferred items into a virtual shopping list for easy reference during store visits. Additionally, the built-in store locator provides quick access to store locations, opening hours, directions, and facilities.
An immersive, easy-to-navigate browsing interface further enhances the shopping experience, allowing customers to explore Penneys’ newest trends and style inspiration anytime and anywhere.
Though the app does not support online purchasing of goods, it complements the physical stores by making it easier and more convenient for customers to discover and plan their shopping trips with confidence that their desired items are in stock.
Fintan Costello, Head of Penneys Ireland and Northern Ireland, comments on the launch, "We're excited to offer our customers a new way to shop with us. The Penneys app allows our customers to browse our latest trends digitally, check real-time stock availability at their local stores, and access store information such as opening hours and directions. This digital channel drives shoppers into our physical stores by letting them plan visits based on what items are actually available, thus enhancing the in-store shopping experience."
Though the app is currently only available in Ireland, no details have been provided about potential future availability outside of Ireland. For now, Penneys customers in Ireland can enjoy a more convenient and inspiring way to explore Penneys' ranges anytime, anywhere.
[1] Penneys press release, October 2022. [2] Penneys app user guide, October 2022. [3] Interview with Fintan Costello, Head of Penneys Ireland and Northern Ireland, October 2022. [4] Penneys app feature overview, October 2022.
The new Penneys app, available on both Apple Store and Google Play Store, extends the fashion-and-beauty retailer's lifestyle beyond its physical stores, offering features like personalised notifications, favourites, and store locator to facilitate a more convenient shopping experience. This digital technology aims to support in-store shopping for Penneys' customers in Ireland.
