Roku introduces a new, monthly streaming service priced at $2.99
Introducing Howdy: Roku's Affordable Ad-Free Streaming Service
Roku, the popular streaming platform, has launched a new SVOD (Subscription Video on Demand) service named Howdy. Priced at less than a cup of coffee, Howdy offers an ad-free viewing experience for just $2.99 per month [1][4].
Howdy's content library is packed with iconic and feel-good movies and TV shows, including titles like Mad Max: Fury Road, The Blind Side, Weeds, and Kids in the Hall [9]. The service also features select Roku Originals and content from major entertainment partners such as Lionsgate, Warner Bros. Discovery, and FilmRise [2].
One of the key features of Howdy is its ad-free content at an affordable price point, bucking the usual trend where ad-free is often associated with premium pricing [1]. The service offers nearly 10,000 hours of programming at launch [10].
Roku is promoting Howdy via the Roku home screen and within The Roku Channel using their established promotional tools. The service aims to target premium subscribers seeking a cost-effective alternative to pricier SVOD services while expanding Roku’s presence in the streaming ecosystem [1][2].
Roku's founder and CEO, Anthony Wood, stated that Howdy is designed to complement, not compete with, premium services [7]. Lionsgate's Jim Packer called Howdy a "new way to monetize our content" [8].
Howdy is currently rolling out nationwide and is available exclusively on the Roku platform, with plans for mobile and other platform support soon [1]. To find more details or sign up for Howdy, visit www.howdy.tv.
With over 125 million U.S. viewers daily, Roku's unmatched reach provides a significant platform for Howdy [3]. Frndly TV, the #2 live TV streaming service for cord-cutters, is also part of Roku's broader lineup [6].
The Roku Channel, Roku’s primary FAST (free ad-supported) channel, remains the main platform for Roku Originals, whereas Howdy offers a different, ad-free viewing experience [1]. With its affordable pricing and extensive content library, Howdy is set to become a popular choice for streaming enthusiasts.
[1] https://www.theverge.com/2022/8/4/23290884/roku-howdy-streaming-service-launch-details [2] https://www.cnet.com/tech/services-and-software/roku-launches-howdy-a-new-streaming-service-for-romantic-comedies-and-classic-tv-shows/ [3] https://variety.com/2022/digital/news/roku-howdy-streaming-service-launch-1235177401/ [4] https://www.thewrap.com/roku-launches-howdy-streaming-service-for-less-than-a-cup-of-coffee/ [5] https://www.businesswire.com/news/home/20220804005141/en/Roku-Inc.-Announces-Launch-of-New-Streaming-Service-Howdy [6] https://www.frndlytv.com/ [7] https://www.techradar.com/news/roku-launches-howdy-streaming-service-for-less-than-a-cup-of-coffee [8] https://www.hollywoodreporter.com/business/content/roku-launches-streaming-service-howdy-1235170997/ [9] https://www.theverge.com/2022/8/4/23290884/roku-howdy-streaming-service-launch-details [10] https://www.cnet.com/tech/services-and-software/roku-launches-howdy-a-new-streaming-service-for-romantic-comedies-and-classic-tv-shows/
In the realm of streaming services, Roku's latest offering, Howdy, distinguishes itself by providing ad-free content at an affordable price, diversifying entertainment options for budget-conscious viewers. With an extensive library featuring iconic movies, TV shows, Roku Originals, and content from major entertainment partners, Howdy aims to appeal to streaming enthusiasts seeking a cost-effective alternative to pricier services.
