Samsung Introduces Samsung TV Network: A Fresh Platform for Streaming Content
Breaking News: Samsung TV Plus Flips the Switch with Launch of Samsung Television Network (STN)
🗽 NEW YORK - Buckle up, TV fans! This year's IAB NewFronts 2025 unfolded a game-changer. Samsung Ads announced the dawn of the much-anticipated Samsung Television Network (STN), a FAST channel brimming with live content, exclusively available on Samsung TV Plus.
STN promises an electrifying lineup of live sports, music performances, blockbuster movies, and late-night adventures — a testament to the surging demand for live streaming content in the Connected TV (CTV) ad space.
With the arrival of STN, Samsung also unleashed an impressive arsenal of innovative interactive ad formats and data-driven solutions, including Optimal Reach, GameBreaks, Performance Conversion, and Data+.
"Gone are the days of routine marketing; it's time to reshape the status quo and slay ordinary CTV performance," declared Michael Scott, vice president and head of ad sales and operations at Samsung Ads. "Samsung Ads breaks through barriers, delivering nothing short of ground-breaking results."
Celebrity Cameos Galore
STN boasts an enviable roster of A-list talent, such as the legendary David Letterman, Conan O'Brien, and Emmy-winning shows like Killing Eve. Sports enthusiasts can look forward to exclusive live events, while music devotees will revel in select concerts. On top of it all, the Jonas Brothers' upcoming tour will be STN's live exclusive home.
"Samsung TV Plus isn't merely following trends; we're setting them," stated Salek Brodsky, senior vice president and global head of Samsung TV Plus. "With deep insights and tailored curation, we're serving up the content adorers crave, all on the biggest screen in the house. We're revolutionizing the streaming scene by partnering with big-name talent and delivering exclusive entertainment."
Battle cry of the biggest screen in the house.
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Samsung TV Plus Soaring High
As part of their presentation, the company revealed record-breaking numbers for Samsung TV Plus, surpassing 88 million monthly active users.
In a notable first, Samsung TV Plus locked arms with Spotify, the global authority on podcasts, to introduce a dedicated channel from The Ringer, featuring some of the most popular podcasts and influential personalities in sports and pop culture.
Interactive Ads and Technologies
Samsung's intriguing new ad formats and advertising technologies promises to shake up shoppable TV:
- "Samsung Ads is about to redefine the shopping experience in the connected TV space with ShoppingBreaks-an advanced interactive format set to launch later this year. Delivering creator-hosted, shoppable content, it will offer a straightforward path to buying directly from your TV," said a spokesperson.
- ShoppingBreaks is just the beginning. Samsung's arsenal also includes GameBreaks-a portfolio of interactive mini-games like The Six, turning traditional ad breaks into memorable moments that boost brand recall by 1.5x compared to standard video ads. In 2025, Samsung plans to add eight new games to the GameBreaks family, giving brands more engaging ways to connect with consumers.
- Data and Privacy Compliant: Unveiling Performance Through Proprietary Data - Samsung is also putting its unrivaled data to work to empower businesses to level up their campaigns and conquer their greatest challenges.
- Data+: Revolutionizing performance advertising, Samsung Data+ now offers more TV data to clients in an aggregated and privacy-compliant manner via secure environments. Through strategic partnerships with leading data clean rooms, such as Snowflake, LiveRamp (Habu Clean Room), and Infosum, Data+ allows advertisers to accurately quantify scale and gain a deeper understanding of consumer behavior after exposure to campaigns.
- AI-powered Audience Segments: Samsung's first-party TV and mobile data fuel Samsung Audience Collectives, providing more than 600 segments for brands to better target their most critical audiences, from Travelers to Audiobook Enthusiasts and everything in between.
- Full-funnel Solutions: Samsung Ads' new suite of solutions equips brand partners to tackle their primary challenge: reaching more consumers, more accurately, across today's fractured ecosystem.
- Optimal Reach: An industry-leading solution that sleuths out previously uncovered viewers across both linear and AVOD, empowering advertisers to widen reach, diminish waste, and advertise with unparalleled precision.
- Creative Canvas - Interactive Ads Made Easy: Now at the disposal of marketers is Creative Canvas, Samsung Ads' groundbreaking solution for building dynamic, action-driven ads that supercharge engagement and Return on Investment (ROI). With formats like QR-enabled ads and vertical video, Creative Canvas makes it effortless for brands to generate discovery, boost ROI, and captivate consumers on the biggest screen in the home.
For more scoop on Samsung Ads and the services available on Samsung Smart TVs, head on over to www.samsung.com/us/business/samsungads/. Don't dilly-dally; gear up for a stunning browsing experience with the Samsung Television Network!
- The Samsung Television Network (STN) is set to revolutionize streaming television, offering a diverse range of live sports, music, movies, and late-night shows.
- STN's impressive lineup includes celebrities like David Letterman, Conan O'Brien, and Emmy-winning shows such as Killing Eve, promising an exclusive entertainment experience.
- Samsung Ads introduced innovative interactive ad formats and data-driven solutions, such as Optimal Reach, GameBreaks, Performance Conversion, and Data+, to reshape conventional Connected TV (CTV) performance.
- The company announced ShoppingBreaks, a new interactive format set to launch later in the year, aiming to redefine shopping experiences on connected TVs.
- Samsung Ads also unveiled its AI-powered audience segments and full-funnel solutions, enabling brands to better target audiences and reach consumers more accurately across platforms.
- As part of their presentation, Samsung revealed that Samsung TV Plus had surpassed 88 million monthly active users, and they had partnered with Spotify to introduce a dedicated podcast channel on the platform.
