Samsung's Most Unconventional Partnerships, Ranging from BTS to Supreme
People have a peculiar affection and disdain for collaborations. It could be two designers merging styles in fashion, or musicians joining forces to explore a unique blend of genres. Collaborations provide an effortless approach to attract audiences beyond the typical fanbase.
Collaborations might not be the first thing that comes to mind when considering Android smartphones, but it's a common practice these days. Samsung, a leading smartphone brand, has been proactive in forging partnerships with other brands. The company's knack for merchandising new smartphone releases is remarkable, whether it's teaming up with the globe's most famous K-pop groups or launching special editions to commemorate significant events, even if it sometimes borders on being excessive.
Here are some of Samsung's cross-brand marketing campaigns from recent years. You might even find something intriguing enough to hunt for on eBay – that was my experience while gathering information for this piece.
The integration of technology in future smartphones is highly anticipated, with brands like Samsung continuously exploring collaborations with other companies to offer unique features. Embracing the tech sector, Samsung has collaborated with various entities, such as K-pop groups for marketing campaigns and artists for limited-edition smartphone designs, showcasing their commitment to the ever-evolving future of technology.
