Saudi's Salasa gathers $30 million in Series B funding to extend its e-commerce logistics network throughout the Gulf Cooperation Council region.
In a significant move for the e-commerce industry in Saudi Arabia and the Gulf Cooperation Council (GCC), Riyadh-based e-commerce fulfillment platform Salasa has raised $30 million in a Series B funding round.
Salasa, founded in 2017 by Abdulmajeed Alyemni and Hasan Alhazmi, has evolved into the leading e-commerce logistics provider in the region, offering a wide range of services including warehousing, shipping, inventory management, last-mile delivery, dark store-powered two-hour delivery, and cross-border logistics.
The funding round was led by Artal Capital, with participation from Saudi Venture Capital Company, Wa’ed Ventures, 500 Global, and Al-Sulaiman Group, bringing Salasa's total capital raised to nearly $40 million.
With this investment, Salasa plans to expand its fulfillment network across Saudi Arabia, the GCC, and wider regional markets. The focus will be on strengthening logistics infrastructure such as dark stores and bonded zones to meet growing demand. The company aims to enable Saudi brands to export more easily while attracting international brands into the Saudi and Gulf e-commerce ecosystem.
Crucially, Salasa is investing heavily in embedding artificial intelligence (AI) across its logistics operations. This AI integration is intended to create a predictive, self-optimizing logistics system that improves speed, accuracy, and efficiency for merchants while scaling cross-border and bonded zone capabilities to open access to new markets regionally and globally. The company emphasizes becoming a tech-first logistics provider, scaling technology and talent alongside its physical expansion.
Key plans funded by the $30 million Series B round include expanding fulfillment infrastructure (dark stores, bonded zones) in Saudi Arabia and GCC, scaling cross-border shipping and regional market access, developing and deploying AI-driven digital solutions for smarter supply chain and logistics operations, and enhancing predictive logistics planning, inventory optimization, and automation for greater efficiency.
Currently, Salasa services over 1,000 merchants, including major brands like Noon, Amazon, Cenomi, Boutiqaat, Laverne, Sharaf DG, and Alothaim Retail. The company partners with more than 40 logistics carriers such as Aramex and DHL.
With this funding, Salasa is poised to continue its growth and leadership in the e-commerce logistics sector, providing efficient and innovative solutions to merchants and consumers alike.
Technology will be integrated into Salasa's logistics operations, creating a predictive, self-optimizing system that improves efficiency for merchants in the business sector. With the funding, Salasa aims to expand its fulfilment network in finance, focusing on logistics infrastructure technological advancements like dark stores and bonded zones.
