Shein and Temu are heavily investing large sums in the French market.
Here's a spicy twist on that article:
Dodging Trump's Tariffs, Shein and Temu Eye Europe - The New Hunting Ground for Cheap Fashion
© Gonzalo Arroyo Moreno/Getty Images By Camille Harel, the Uncensored JournalistPublished on [Redacted]
These Chinese giants just couldn't resist Trump's high tariffs, so now they're setting their sights on our style-savvy European comrades.
Y'all knows 'bout the infamous tariff battle between China and Trump, right? Well, ain't no one laughing now as Shein and Temu, those ultra-fast fashion brands that once ruled the states, have been caught with their hands in the cookie jar. Alright, let's be clear: Trump slapped 'em hard with those customs taxes between 120 and 145% on incoming Chinese packages, causing sales to plummet like a rock (exactly what he wanted, might I add). So, with their American market drying up, Shein and Temu have hopped across the pond, perfectin' their infiltration of... Europe, and especially France!
Sensor Tower, them data experts, managed to snag some exclusive info on Shein and Temu's advertising spending, and guess who's spent the most moolah in France and the UK compared to other Euro nations? That's right! Old France has been their primary target, with Shein ratcheting up its ad budget by 35% in France in April, and Temu kicking it up by 40%. Over a year, Shein racked up a 45% increase, while Temu nudged up by 20%. Over in America, though, they've been cutting back: -31% for Shein and -19% for Temu on social media between March and April 2025. Seems like they're just trynna hold on to what they've got stateside, which accounts for 28% of Shein's sales in 2023.
Ah, Monsieur Le Coopératif U, thou doth cry foul! "We ain't playing on an even playing field," thou saith ## Boom Times for Temu and Shein in Europe
Ain't no coincidence that these Chinese brands'll bet on France. Why? It's cliche, but true: Frenchies loooove 'em some cheap fashion! Data from the Economic Observatory of the French Fashion Institute (IFM) reveals that in 2024, 19.9% of Frenchies bought fashion goods from Shein, while 6.6% went straight to Temu. And that's just the beginning: between 2023 and 2024, Shein's sales saw an impressive rise of 58%, with Temu exploding by 178%! Over the last year, Frenchies spent a whopping 4.8 billion euros on the two brands, with Shein grabbing 3 billion and Temu snatching 1.8 billion [eye roll]. In total value, Shein, Temu, and Amazon accounted for 24% of online sales in the first quarter of 2025. Yikes!
Shein and Temu: Are Their Promises of Improved Product Control Just Hot Air? But don't get too excited, my dears: this European paradise might just turn into a regulatory minefield. Just like the United States, Europe wants to throw barriers in front of these Chinese platforms, which flood the market with cheap, low-quality, even dangerous products for consumers. You know, as they do. The French government plans to impose "handling fees" on packages entering Europe starting in 2026 to fund increased controls, hoping to shift the cost away from consumers and onto sellers. The idea is to nail "por que no los importers y las plataformas, no los consumidores" with a few euros per package. What am I bidding for that tax, y'all? Details are still scarce, but here's hoping for a decent number!
Sneaky Shein and Temu: The New Players in Town So, what's the final word? China's swift fashion titans are taking Europe by storm: Shein and Temu have set their sights on conquerin' Old France, and they're showing no signs of slowing down anytime soon. Beware, their promises of enhanced product control may just be hot air. Keep an eye on this dynamic duo, and maybe we can have an honest discussion about how they're shakin' up the European market.
Related Articles* E-commerce* Shein* Consumerism
- Despite increased customs taxes imposed by Trump, Shein and Temu have shifted their focus to Europe, particularly France, where they have been increasing their advertising spending and sales.
- Criticisms have been raised about the ethical implications of Shein and Temu's infiltration of the European market, with concerns about the quality and safety of their products.
- The French government plans to impose handling fees on packages entering Europe starting in 2026 to fund increased customs controls and shift the cost away from consumers.
- The rise of Shein and Temu in the European market has raised questions about the impact of their 'fast fashion' lifestyle on consumer culture, technology, and sports.
