Singapore Airlines Leverages Qualtrics for Enhanced Customer Experience Data
Singapore Airlines is teaming up with Qualtrics, a leading global provider of customer experience management solutions, in a three-year agreement aimed at improving the airline's customer experience and data analysis [1].
This collaboration will see Singapore Airlines gathering comprehensive customer experience data across multiple channels, with the ultimate goal of enhancing the end-to-end customer journey [2]. The airline is integrating Qualtrics' advanced analytics with its customer experience strategies, allowing for deeper insights into customer comments and suggestions [3].
One of the key features Singapore Airlines is exploring is Qualtrics' GenAI capabilities, which will help analyze open-ended feedback, providing richer insights that can improve the overall customer experience [4].
Melvin Ng, Vice President of Customer Experience at Singapore Airlines, stated, "Today's market leaders have made customer experience a greater priority over the last three years." He further added that the partnership with Qualtrics will help Singapore Airlines better understand its customers' evolving expectations [5].
Brad Anderson, President at Qualtrics, shared, "Companies that deliver great experiences build deeper relationships with their customers." He emphasized that Qualtrics provides the data needed for companies to succeed in understanding and improving their customer experience [6].
With Qualtrics, Singapore Airlines is enhancing its customer feedback collection, processing, and analysis. The airline is using Qualtrics' text analytics for processing and analyzing customer feedback, offering omnichannel insights captured across the customer journey [7].
For more information, please visit http://www.singaporeair.com.
[1] Singapore Airlines Press Release [2] The Straits Times [3] Business Insider [4] Qualtrics Blog [5] Melvin Ng, Singapore Airlines Vice President of Customer Experience [6] Brad Anderson, Qualtrics President [7] Qualtrics Website
- Singapore Airlines, in its three-year agreement with Qualtrics, is integrating artificial-intelligence (AI) technology through GenAI capabilities to analyze open-ended feedback, aiming to improve the overall customer experience.
- To better understand its customers' evolving expectations, Singapore Airlines is collaborating with Qualtrics, a provider of customer experience management solutions, and using their AI-powered text analytics for processing and analyzing customer feedback across multiple channels.
