Skechers Continue to Produce Disappointing AI-Generated Commercials
In a recent development, the Skechers brand has come under fire for a billboard ad promoting their 'Uno' sneakers. The ad, created using AI technology, has attracted negative attention due to its poor design and obvious use of AI.
The ad, which features a blonde girl squatting on a lantern-lined street, has been criticised for its faux-sketch style and generic 'Instagram' face. Users on the r/graphic_design subreddit have even ridiculed the ad for its weird crotch area and perspective.
The Skechers billboard ad is not unique in this regard. Other recent examples of AI-generated content in advertising have been met with similar criticism. Brands like Mango, Microsoft, and Amazon have faced backlash due to the uncanny or lifeless nature of their AI-generated visuals, leading to concerns about cheapening the traditional art of fashion photography and job losses.
Last year, Skechers ran a double-page spread in Vogue, another high-profile example of imperfect AI-created visuals hurting brand perception. The ad, which prominently used AI-created images of models wearing Skechers shoes, was met with criticism because the visuals contained glitches and lacked the authenticity expected from a high-profile print ad.
The use of AI in advertising seems to be causing a slip in ad standards. Critics have called for better regulation in the use of AI in advertising to prevent the creation of tacky and unprofessional ads like the Skechers billboard ad.
Vogue has been accused of publishing more AI ads recently, indicating a concerning trend in the industry. The ongoing challenge for brands is to deploy AI-generated creative content effectively without losing the human touch or quality expected in advertising.
[1] Source: Various online articles and social media posts.
[1] The Skechers billboard ad, criticized for its poor design and use of AI, further highlights the challenges in deploying AI-generated creative content in advertising without losing the human touch.
[2] Other brands like Mango, Microsoft, and Amazon have also faced backlash for their uncanny or lifeless AI-generated visuals, raising concerns about the impact on the traditional art of fashion photography and potential job losses.
[3] Last year, Skechers faced similar criticism when a double-page spread in Vogue was met with criticism for its AI-created images containing glitches and a lack of authenticity.
[4] The ad's faux-sketch style and generic 'Instagram' face, as well as the weird crotch area and perspective, have been ridiculed by users on the r/graphic_design subreddit.
[5] The ongoing trend of publishing more AI ads, such as in Vogue, has sparked calls for better regulation in the use of AI in advertising to prevent the creation of unprofessional and tacky ads like the Skechers billboard ad.
[6] The role of AI in design extends beyond advertising, affecting sectors like fashion-and-beauty, technology, and even 3D design and artificial intelligence themselves.
[7] As a creative professional, it's important to be aware of the potential pitfalls of AI-generated content in design and strive for authenticity, quality, and a human touch in one's work, whether that's as a designer, illustrator, or even a graphic designer.
[8] Ultimately, the goal should be to leverage AI technology to enhance traditional design methods, rather than to replace them, maintaining the beauty of art and the integrity of the creative process.
