Smartphone shipments in India escalate by 7% during Q2, with Vivo leading the market, closely trailed by Samsung
In the second quarter of 2025, India's smartphone market experienced a 7% year-on-year growth, with shipments reaching 39 million units between April and June. According to Canalys, the top five brands by market share were Vivo, Samsung, Oppo, Xiaomi, and realme.
Leading the market was Vivo, with 8.1 million units shipped and a 21% share. The success was attributed to strong channel partnerships and the launch of the V50 series, Y-series, and T-series. Vivo's dominance in the market is a testament to its strategic approach and innovative product offerings.
Samsung followed closely with 6.2 million units (16% share), bolstered by financing offers on its A-series devices. Samsung's focus on the mid-premium segment and the introduction of zero-cost EMI options on models like the A36 and A56, helped the brand maintain its position in the market.
OPPO replaced Xiaomi from the third place with 5 million shipments, marking a significant milestone for the brand. Xiaomi, on the other hand, saw a 25% year-on-year decline, ending up fourth in the rankings. Realme completed the top five with 3.6 million units shipped, despite a 17% year-on-year drop.
Apple ranked sixth, with the iPhone 16 series driving more than half of its shipments. However, the iPhone 16e struggled to gain traction in Q2 2025.
In the competitive landscape, new entrants like Nothing experienced an explosive 229% year-on-year growth, while Motorola expanded into smaller cities in Q2 2025.
Himani Jha, a tech news writer at our platform, has been contributing to leading publications such as Times Network, Gadgets 360, and Hindustan Times Tech for the past five years. When not writing about gadgets, Himani enjoys exploring the vibrant culinary scene, discovering new cafes and restaurants, and indulging in her love for fine literature and timeless music.
[1] Canalys (2025). Q2 2025 India Smartphone Market Shares. [online] Available at: https://www.canalys.com/india/en/analysts/q2-2025-india-smartphone-market-shares [Accessed 15 Aug. 2025]. [2] Canalys (2025). Q2 2025 India Smartphone Market Overview. [online] Available at: https://www.canalys.com/india/en/analysts/q2-2025-india-smartphone-market-overview [Accessed 15 Aug. 2025]. [3] Canalys (2025). Q2 2025 India Smartphone Market Highlights. [online] Available at: https://www.canalys.com/india/en/analysts/q2-2025-india-smartphone-market-highlights [Accessed 15 Aug. 2025].
Smartphones and technology played a significant role in the second quarter of 2025, as India's smartphone market witnessed a 7% year-on-year growth, with shipments of gadgets like smartphones reaching 39 million units between April and June. In the competitive landscape, brands like Vivo, Samsung, Oppo, Xiaomi, and realme dominated the market, with each leveraging unique strategies to stay ahead. For instance, Vivo's dominance was attributed to strong channel partnerships and the launch of the V50 series, Y-series, and T-series, while Samsung maintained its position in the market through financing offers on its A-series devices and a focus on the mid-premium segment.
